Not to be fresh and dead, to die for

Summary: A riding the red mortal concubine laughs, no one knows is the Litchi. Two Tang poems revealed thousands of years ago, for Bomi a smile, pour the force of the whole country to transport litchi hardships. In the development of tech, human beings to the sea omnipotent today, we can open a period of time to go

A ride of the mortal concubine smile, no one knows is litchi. Two Tang poems revealed thousands of years ago, for Bomi a smile, pour the force of the whole country to transport litchi hardships.

In the development of tech, human beings in the sea omnipotent today, we can at any time to open a trip to go on the journey, but still can not eat anytime and anywhere to eat the seasonal fresh fruit, which is somewhat ironic.

Ali group Taobao Cat Sellers number 2013 years have been more than tens of millions, among them, less than 400,000 sellers of agricultural products, most of which are mainly engaged in snack/nuts/specialty category, with more than 10 full cargo aircraft logistics giants shun Fung Fast, only last year began to try to supply a few major cities fresh litchi; The first big thing that Liu announced to the press after ringing the Nasdaq in the 28.6 billion dollar market is that the $3.2 billion trillion in financing will be used for finance, technology development and the fresh market. In addition to a few of the giants of these movements, before this test water before the fresh electric dealer, such as excellent vegetable network, good helper, Yi million, Yong-hui half the sky, days, such as fresh matching, has long been forgotten.

"Do not do raw and so die, do a life to find death," this phrase circulated in the industry, behind the story of what is hidden?

Situation

Big market but no profit

Whether it is the failure of the "martyrs", or the ambitious first wading, even bystanders, believe that the entire Chinese power business, no one will deny that the fresh electricity business is the last piece of blue ocean.

Data show that in 2012 China entered the circulation of agricultural and sideline products value of 2.45 trillion yuan, but through e-commerce circulation of agricultural products accounted for only about 1%, the field of electricity market potential to make the Giants envy unceasingly; At the same time, fresh food net purchase more than 300% The growth rate and let more small and medium-sized electric business enterprises and entrepreneurs are not willing to wait to be the giant squeezed to death, the successive plunge into fresh.

However, engaging in fresh electricity dealers may actually be "looking for death". 2014, the domestic fresh market is expected to break through the size of 100 billion yuan, but the huge and attractive market behind the entire agricultural products electric platform of the loss of reality. It is reported that China currently has more than 30,000 agricultural e-commerce platform, of which E-commerce has reached 3,000, but few have a profit.

Summary of the domestic prior to the process of fresh electricity, generally can be divided into two stages. Before 2010, is the simplest direct and market PK's electric quotient thinking, unfortunately, Chinese mothers do not have the habit of online shopping, and ultimately defeated the array; 2010 years later, the organic ecological quality of the label, to the characteristics of vegetables, fruits, meat as the main category of professional health fresh electricity business, such as Tuo tuo workers, the original life, vegetable housekeeper , easy fruit nets, and so on, there is still no one can talk about success.

In the first half of 2013, it sparked a discussion on "whether a fresh electric dealer is a false proposition", hoping to find a way out for a fresh net purchase, but it did not come up with a constructive conclusion.

Since then, the Giants began from Litchi, raw beer, oysters and other single products into the attempt, the small electric dealers continue to struggle, the citizens continue to the market, supermarkets to buy food dishes. The recent "China on the tip of the tongue," the official launch of the second quarter, detonated a new round of fresh electricity business hot. According to the cat food statistics, "Tip 2" the end of the first episode of the weekend, the cumulative more than 5.4 million people logged in the relevant page. The second episode of the broadcast also attracted nearly 2 million of users to the Internet "foraging."

But in the course of foraging, the vast majority of cargo are also gradually aware that limited by raw and fresh goods perishable, regional, seasonal characteristics, different cities in the cold chain logistics level of great differences, as well as the difficulties mentioned above, to make their own picky tongue tasted Chinese food, in a long period of time can only rely on the documentary solution satisfy.

In the report of China e-Commerce Research Center, the paper sums up the dilemma faced by the current domestic fresh electricity dealers, "the reality shows that the fresh electricity quotient looks like the beautiful prairie, but it is full of swamp, easy to fall into and need to walk carefully." ”