A lot of novice webmaster friends, when the website is officially on the line will be eager to find a large number of outside the chain, in order to quickly promote their own website. But in fact such a practice is not only a good promotion effect, but counterproductive.
Some people say that Baidu's sensitivity to the external chain is lower than Google, after my personal test summed up the same external chain Baidu is very sensitive, just different from Google's sensitive. Outside the chain more Google rankings will have a more obvious upgrade, but compared to Baidu, the rankings will not necessarily upgrade. Especially for the new station, if a short period of time to increase a large number of outside the chain, it is possible to make the site's ranking rapidly decline.
I think the new station to do outside the chain can refer to the following points:
One, not necessarily all do anchor text link, can also be a simple URL link, so simple link is also possible.
Second, the connection anchor text does not necessarily have to do your website to set the main keyword or the website name, the anchor text contains one of your keywords also has certain effect. For example, "China Professional Webmaster Network" in which the main word is "webmaster network", then do the chain when the link anchor text can be "ID89 webmaster network."
Third, the chain does not necessarily have to all the chain to the home page, you can link to the table of contents, the same can increase the weight of the homepage.
Four, outside the chain quantity wants to control well, do not do today one, tomorrow suddenly will add more than 10 or more, will let the Baidu even is other search engine to think that you are releasing 17828.html "> Spam advertisement or Cheat."
In short, the most important thing here is the number of the chain to slowly increase, not urgent, especially the novice webmaster. I can understand the joy and eagerness of a new website, because I came from a novice. But you know, to do the site is actually a test-test your patience and perseverance!
As long as you have enough patience and perseverance, then you can say that no matter what website is half the success.
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