Notes on project management: Cultural output and marketing of DRP system

Recently with the It circle of friends to talk about a lot of a problem is: information projects on the horse, how to ensure the successful implementation of the project to achieve the purpose of maximizing application? Also coincidentally, in the previous period of a magazine saw an article "how the CIO" Marketing It ", tells the http://www.aliyun.com/zixun/aggregation/14760.html" > Digital Zheng The story of the IT project as a marketing project. See this article, not before the light, feel this article to solve our actual work in the process of IT projects easy, dismount difficult problem. How can you say that? Because to be Mister Nod implement a project easy and however, if the project went up, not up to the expected effect, down can be difficult, although the project is not successful there are tens of thousands of reasons, but, this illness with people have tens of thousands of illnesses are the same, but poor physical quality is the main reason, But in the enterprise information culture is not good is also the deep reason of the project unsuccessful.

I. The Enlightenment from the information of the NBA and Korean dramas

At the same time, NBA events, good Hollywood movies, "Time" magazine, EPSN Sports News, "Fortune" forum is not swept around the world, so that all the people of the earth are concerned about? Remember the year before the popular drama "Big Long This" is occupied by the domestic media Entertainment version of large format. In China, because Korean dramas, Korean currents, people imperceptibly to the Korean culture has a sense of closeness, South Korea became one of the main destinations to go abroad, Korea's diet is popular fashion, South Korea's clothing has become from the south to the north of the clothing store label. From this, people have to marvel at the role of Korean cultural trends in their economic output. I also think, if we make the information culture of enterprises as strong as the United States culture, and in the global promotion; If the IT project to do a business with the same exquisite as Korean dramas popular words, what worries enterprise Informatization "great cause" is not?

DRP Project on the horse, for each CIO, there is always a good reason and the value they can embody, and always after careful consideration will be to implement the project, or to persuade themselves, can not convince the boss, can not convince the IT department colleagues, this project is no way to carry out. But we still face one of the hardest people to convince. That is to convince our employees, who are also customers of it, to say that our food and clothing parents are not too, the success of the project in their acceptance and in-depth application is a very important indicator. We are anxious for them to spend their time using it tools to solve business challenges, this immediate project should be implemented is relatively smooth, after all, these benefits for them is real. But if we stand to control costs, save resources, standardize the process of the point of view to implement the project, often IT departments will find to do is the thankless coolie alive, so far, many enterprises do not dare to mount DRP system, is because of the long cycle of this project, if the enterprise does not have a good information base, The majority of employees will not sell this account, although the number of issues can be enforced through the system of mandatory requirements, but the knowledge and data this is in itself soft assets, pay attention to the quality and utilization of the problem, this is not only the system can solve the problem. If you need to solve this problem, as a CIO, usually need to consider in shaping the corporate culture at the same time, the information culture also output. The so-called information culture output, instead of a marketing of the old adage, can be said to be: "At any time any place in any way to carry out the dissemination of information culture, to guide the information awareness of enterprise-related personnel." ”

Second, the information culture output "moisten things silently"

The output of enterprise information culture can be varied in form, in general, some theories of marketing and the enterprise culture management theory of human resources can be used to guide practice. It is particularly noteworthy that the output of the information culture, is not waiting until a specific project began, only to start a typical Chinese-style "movement": the mobilization of the General Assembly to carry out rectification movement, said to be unity, let the leader "take Command", but also what "sword" can be a chop lijue; It's like a holiday, even stopping the work of the business unit and listening to the project-related training or lectures for a few days, saying "brainwashing". This has to put the whole company up and down all the confusion, complaining of the not. In this case, I think the effect may not be ideal.

Remember that there is a poem called "With the Wind into the night, moisten things silently", used in the information culture output, I think this is the most appropriate, but, such as in the company monthly it classroom, for some it dynamic, and business departments related to IT skills training, but also on the Enterprise information theory to guide, as time passes, Employees are also able to gradually reach a consensus with the IT department on what new things will soon be accepted. If the IT department can combine the information culture output with its own IT project implementation plan, "Ma not move, forage first", then the effect will be more obvious, will generally be implemented in the project 3 months before doing some preparatory work, such as the IT department of Staff related skills learning, theoretical knowledge indoctrination When the IT department staff to communicate the knowledge of the project to reach a consensus, and then to other departments of the staff to promote knowledge, to instill in our theory and ideas, and then involved in the implementation of the project, everything is so natural to complete. This can also be called the "water Wave effect" of information promotion, take IT manager as the center point, first in the IT department of Knowledge transfer, forming fluctuations, gradually this "knowledge wave" to the whole company, and then reach the end of the enterprise, the final formation of resonance.