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It is undeniable that Chairman Mao is a master of the art of propaganda. Propaganda is different from simple agitation, it should have scientific argumentation. The following I study Chairman Mao's propaganda method and summed up the matter of the notes on the soft text.
The attitude of soft writing writers
First of all, the soft writer is required to correct the propaganda attitude. Especially against "self-righteous" arrogant attitude, those who always think "I how clever", to cheat to achieve propaganda purposes, absolutely by netizens despise. Therefore, the soft writer in the publicity, to take and be the propaganda of the attitude of full equality.
The object of a soft writer
The soft writer should study the object of publicity, so that the publicity is suitable for the target netizens ' tastes. Soft Wen if really think of propaganda effect, it is necessary to look at the target object, think of their own articles, writing is for what people to see, to what people say, otherwise it is determined not to see people. "The person who writes the soft Wen, has not investigated to own propaganda object, has not analyzed, writes a pass, is absolutely not possible." Please children's shoes to see a few times the classic soft text cases, to be familiar with the publicity of the object of the situation of people to discuss, according to the investigation and research to write.
Soft writing is not pure ad
Resolutely opposed to pure ad soft text method, this method of traditional advertising writing to convey the content of the information, for the current netizen, no effect. At the same time also opposed to hype propaganda methods, this method simply use "vulgar content or false content" to the passionate public saliva, hands and no actual goods. The essence of soft text is to carry out an open-minded, vivid, easy to be understood by the object of the article, the problem is very practical. Efforts to promote, to persuade netizens, according to specific circumstances, specific circumstances, to do promotional work.
Methods of improving the writing of soft paper
In order to improve the writing level of soft paper, it advocates learning language and improving style. There are many children's shoes on the internet, and they don't learn language. Their soft paper, very boring, their articles, there are not many people like to see, their links, and not many people like points. Now put forward three ways to learn a language, that is, to learn language from netizens, to absorb what is applicable in foreign languages, and to learn things that are alive in the ancient language. In various forums, we are very disgusted with the ad party, "which day can make us less to see a bit of objectionable ad?" This requires our children's shoes to pay attention to this matter, this to the soft writing authors put forward higher requirements, pay special attention to the article lively and fluent. By the way, we put forward three ways to improve the style of writing, that is, learning logic, so that the article has an internal relationship, learning Grammar, make the statement fluent, pay attention to rhetoric, make the article more vivid.
Author Website: www.meifa.org