Notice on strengthening the marketing of Drug Administration in the Internet

Recently, the bureau issued the "on the strengthening of Internet drug management Sales Notice" (hereinafter referred to as "notice"), requiring medical and electronic operators to use the prescribed drug delivery system, may not entrust Shentong, rhyme Tatsu, such as Third-party Express delivery enterprises. But this gives the pharmaceutical electrical business a difficult problem: the use of professional medicine distribution is expensive, self distribution only with the offline entity store of the electricity quotient. After the new rules, where should the medical and electronic business go?

Self-distribution as a problem

"Now the industry is using Shentong, rhyme Tatsu, such as Third-party logistics distribution, in accordance with the requirements of medical and electronic distributors to their own distribution, after the common people can only line up and down the list after the nearest medicine, which will let the pharmaceutical electrical business into a dead end." "Pharmacy Network CEO Zhong Yi to reporters that at present, to achieve their own distribution requirements, only those cable under the entity chain stores, can be in the same area of rapid distribution online orders, and this virtually to focus on the online sales of the electricity quotient set a threshold," the operator of their own distribution is unlikely to be achieved, transport, After the cost of human resources increase, will let the customer unit price low, the profit is not high OTC drugs have no price advantage, is tantamount to worse.

Self-built distribution team is not easy to achieve, and in line with the GSP ("Drug Management Quality Management norms") the provisions of the professional logistics, and market demand also has a great gap. Take Shanghai As an example, at present through the examination and approval of the pharmaceutical professional logistics enterprises only "5+1" home: The Chinese Medicine Holding Logistics Co., Ltd. 5 integrated Enterprises, Shanghai Hongqiao Bio-Pharmaceutical Co., Ltd. 1 cold chain logistics enterprises.

One of the company's pharmaceutical logistics practitioners said that the current professional medical logistics of the single shipping costs in 600~1000 yuan, and limited to the Shanghai region, not yet support for individual consumer distribution. "Now can do is point-to-point distribution, by the professional medical transport vehicles to bulk shipments, but to distribute scattered orders or more difficult." ”

"The distribution range of these enterprises is limited to the Shanghai area, but also to the professional distribution from pharmaceutical factory to hospital and pharmacy." But the medicine net buys is the nationwide scope, for example Xinjiang customer buys the Shanghai pharmacy The medicine, walks the specialized logistics distribution words is unable to deliver, it cannot satisfy individual consumer's sporadic order distribution. Zhong Yi to reporters, in addition to the business, pharmaceutical business-to-business platform is also facing this problem: "Pharmaceutical companies, pharmaceutical dealers are shipped according to the market, sometimes one months also issued 3~5 pieces." Take the specialized medicine logistics, the transportation cost is very high, the enterprise is difficult to bear. ”

"Day Cat Mode" to open the pilot

Recently, the State administration of food and drug supervision agreed to Hebei 95095 medical platform to carry out Third-party drug retail dealer pilot, the seller in the provision of "drug Internet Trading Service Qualification Certificate" can be formally settled into the platform. This is the first holder of a certificate (drug online trading platform qualification) but to the third party trading platform of the enterprise, also means that the pharmaceutical electric business platform policy has finally loosened.

"The industry is guessing that the cat or Jingdong will get the pilot, did not think is 95095 platform." "A number of drug dealers told reporters that the pilot was approved to exceed the industry's expectations, but they are actively applying for entry." "Because of the local tender factors, hospitals and manufacturers rarely directly online transactions, resulting in a card is difficult to have a big deal, this attempt to open the platform has a way out, for the operators of the business is also an important sales channel." ”

This Third-party platform model has been in the industry for a long time, like the day Cat Medicine Hall, 818 Medical Network has provided a similar platform for the consumer, but this regulation has further improved the threshold of the entry of enterprises-the new rules in particular stressed that a single pharmacy may not be engaged in online retail business.

"The policy stipulates that the chain enterprises can apply for the medical Internet Transaction Service qualification certificate, and many single pharmacies will turn to cooperate with the third party platform after the application of the licence, but this mode is now denied." "Zhong Yi said," Permit entry "let the line under the living space of the individual pharmacy further narrowing, and this is also from the cat's driving force:" The early days of the cat to participate in the new rules of the system construction, then put forward an online GSP certification, the enterprise to obtain a license to enter the platform. and regulatory authorities to facilitate the management of the consideration, also restricts the entry of individual pharmacies into the field of marketing. ”