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The gold Wanlihan is inferior to get the season cloth a Connaught, this is the idiom "gold" in the historical records of Sima Qian, the value of the credit, the person walks in the river Lake among the no letter but does not stand. In the network World, the website like the individual person in the society, but the search engine is like the network in the social network of the lake. Web site want to get good rankings in search engines, not to win the trust of search engines, so SEO optimization trust first.
The importance of Web site trust
Shang Yang reform did not move, acts of wood lixin first, Ma Yun treasure Transaction, trust first. Whether in the real society, or in the virtual network, trust is a kind of precious quality, into can reduce the cost of communication to enhance economic efficiency, retreat can build personal brand, establish social status. The establishment of good faith credible has become a shortcut to success. Website optimization When it is also the same reason, I am in the "Analysis of SEO secret Zac Blog rankings can not be copied" and "SEO New algorithm: Public confidence in the impact of the site ranking" article detailed analysis of the site trust problem, and the establishment of the site Trust degree method. Site Trust is a long-term accumulation of the process, but the site trust damage is often in their own moment. Don't let some minor problems affect the weight of the site's trust site.
Website information content can not "My site I am the main"
My place listens to me, my territory I am the Lord, this advertisement word once red the motherland North and South River North and south, still it is favored by the group of the people, remember my university notice tie bundle of mobile phone card is this sentence advertisement word. My blog site I am the main, my blog site to listen to me, this independent blog site concept is also deeply rooted. But the blog site is a service of public products, not mobile phone card just listen to their own phone. We usually in the forum and the blog when the article, I will encounter some of the national rules and regulations against the information, the method of dealing with often is to prohibit the publication or word replacement. But there is no limit to this feature when you publish your blog site, if it is casual or inadvertently sent a number of related sensitive words, search engines may not be rejected, but it must be on the Web site seriously down the right, so that your Web article sank every day will produce hundreds of billions of information in the ocean. Because if not to your site down the right, inappropriate information on the site may be spread through the search engine wide range, when the first one is caught the tail of the search engine, the relevant departments will first of all think the results of ineffective search engine supervision. Therefore, the search engine will be able to deal with prohibited sensitive words of the site, the weight of the right to handle.
Cases of punishment caused by website information problems
My website "Network Marketing front line", originally after two months to write original articles and soft text submissions, the site has some articles are also included in the Baidu news source, you can say that the site in the search engine to obtain a preliminary degree of trust, Baidu Spiders visit the site is very frequent annoyance, often in the background to edit articles, The format has not fully handled well is Baidu to include. Last week's whim suddenly on the entertainment circle of the network to make a sense of interest, so he wrote two articles on the Japanese entertainment circle star in China's network hype, is about the famous "Cang children's shoes." In this article, there are a lot of professional terms and terminology related to this industry, may not be careful to include the words that should not appear on the website, after writing the intestines are regret green, write the first time Baidu normal quickly included, but the second article after Baidu is not included, for a few days Baidu snapshots are stagnant in the number 18th that day, This is the website "Shenzhen Network Promotion" has never appeared before the station, in the past can be found in the search box to put out snapshots, sometimes because of the internal reasons for the search engine back or stagnant, but in the query webmaster tools to show a snapshot of a few days of stagnation, content is not included in this is not before the time of love, Feel the site was hit back to the original prototype, back to the early days of the construction station. Later quickly put these two articles to delete, the snapshot slowly began to recover, but the article's collection efficiency compared to before but greatly reduced, this shows that the site was down the right, the site bad information the original heavy impact of the site in the Search Engine Trust degree. Although the site's bad information can be quickly deleted, but the site in the search engine trust is not a short period of time to recover.
Website Information Content carefully
Yang Lianggao that the site's trust and authority is a painstaking step by the owners of the results of the accumulation of business, but the site of bad information and prohibited words, often can make the site in search engines to establish trust and credibility destroyed. So the construction of the site information content should be cautious for the promotion of the site's trust and credibility, a lot of webmaster have their own strokes, this is part of the SEO technique method. But for the details of the site information content on the details of the attention, many webmasters have not enough attention, many webmaster in picking up the hot events on the network, often seriously affected the site in the Search Engine Trust degree. Personal Small Blog to enjoy the power is limited, and therefore can not be with the large-scale web site, for small sites, the station information about the site to the reliability of the site's weight and ranking, can not be careless.
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