November Electric Dealer price war is about to detonate

"The Beijing News" November 5, http://www.aliyun.com/zixun/aggregation/34463.html "> Electric dealer price war increasingly boiling point, at this time, the shop has nearly half of the Dangdang said, Will from now on with the package for the country randomly issued 1.3 million Dangdang 13 anniversary birthday card, so as to create a birthday atmosphere, with the vast number of consumers to celebrate life.

Into the November, the industry has predicted that the electricity dealers will usher in the last price war in 2012, which Dangdang shop for up to 30 days, while the other cat double 11 is the focus of media focus. The cat main 50 percent promotion, and Dangdang is through the promotion and send birthday card such emotional card.

Industry insiders said: "Blind price war has led to the industry-led deterioration, consumers of the price war has been immune, but now and life is closely related to the electric business industry, but the lack of energy and consumers to generate emotional resonance information, the future has and consumer emotional exchanges of electric platform more easily win consumers welcome." ”

It is understood that entering late October, Dangdang first launched the 13 anniversary of the day, such as the entry of the cat frequent measures, the former was a burst of pull suppliers to promote the news, a few days ago, Dangdang CEO Guoqing replied: "Dangdang and book publishing house contradictions have been resolved, during the 13 anniversary, 98% Book suppliers will be involved in the activities. ”

Founded in 1999 Dangdang, is the earliest e-commerce enterprises, many 70, the first online under the net is completed by Dangdang, now Dangdang has 12 million active users, involved in millions of categories.