Novice 360 Point Eye Promotion Practice: low price background simple

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360 Search since the middle of last August, to clean no advertising as its biggest selling point, after the end of the temptation to resist the money on the promotion platform, of course, this is understandable, after all, make money is the hard truth, at least the promotion area was clearly marked out, since last August on line for several months 360 search market share rose, April 2013 has more than 14%, the author finally can't help the inner curiosity, recharge 4600 ocean (and the same as 600 is a service fee), opened a 360 extension services, a probe.

What is the 360-point marketing platform?

360 Eye Marketing Platform is the integration of 360 navigation, 360 search platform rich display location, covering a large amount of Internet users, with more than 90% market penetration of the comprehensive marketing platform. 360 Eye marketing Platform has a variety of characteristics of marketing products, including "Guess You Like", "Search Promotion", "brand direct" and so on, to meet the different promotional needs of different enterprises. With rich resources, accurate positioning, simple operation, intelligent and efficient characteristics. The figure below is 360 eyes marketing platform Background home:

Ii. Open Account

The author calls 360 after the phone, waiting for nearly 4 days, finally received a call back, immediately prepare information, recharge open, recharge 4600 yuan, is a long period of review, but also nearly a week's time, the account has finally passed the audit, can be online, ask customer service why so long, The answer is that there are too many accounts waiting to be opened.

Third, start to promote

360 Eye of the background can be said to be unusually simple, so used to the degree of Niang promotion of the author is also a bit inappropriate, the following figure, the background contains management, utility, effect evaluation, and account information four parts:

Launch management

Utility Tools

Effect Assessment

Baidu Promotion backstage function is very rich

Four, let a person click price

May be the reason for the complexity of industry restrictions and audits, open 360-point eye promotion of the number of users is not much, the author of the traditional industry Baidu competition is more intense at the same time promotion of more than 10, and 360 on the total of only 3, that is, everyone bids the lowest (lowest bid 0.3 yuan) can also be ranked to the left before three. 360 Promotion ranking rule is Zosan right eight, the promotion area on the left is clearly marked out, casually find a word for example as follows:

Finally make a comparison: The same keyword, are the phrase matching, are ranked the top three of the left, Baidu promotion set to 8 o'clock to 18 o'clock in the evening, the domestic half of the region, that is, time and region are half, traffic is the total of 1/4, and 360 set for all geographical, total time, the amount of data in the following figure:

360 Promotion

Baidu Promotion

Can be seen, the same day 360 flow of about Baidu 1/4,360 average click Price only 0.31, Baidu is as high as 3.43, is 360 of 10 times. (This article by the Business-to-consumer Mall navigation http://www.b2ct.com/Original, reprint please specify, share knowledge, respect for copyright)

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