Novice Bidding Guide: How to use the money to the edge

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Baidu is the official launch of a business based on keyword search, the business, for some popular search terms, Baidu officially adopted the way of bidding rankings. In other words, as long as you give more money, then your search keywords can be ranked in the previous position. Although the webmaster circle for Baidu's business behavior is very disgusted, but from their own interests, we also adhere to the rules of the game Baidu. However, to say the effect, the bidding does have a certain right to speak, some of the owners of the special bidding is indeed a lot of benefits, but the money hit too ruthless.

However, there is always a knack for anything, even if it is a way of ranking by throwing money, we still have some tricks to grasp. It is important to learn the skills of bidding for the money to be smashed but not to be wasted.

For the key words can not be too lax, also can not just according to Baidu Index to find some heat higher words to optimize. To know a suitable keyword for the transformation of the site has a very strong role, the choice of keywords can not be arbitrary, on the contrary should be a good guess of the search crowd's consumption capacity and focus on hot spots, which actually and we say that the long tail keyword is more like, but we can not for all the words are bidding, Therefore, it is necessary to make reasonable arrangements for the core and omission points of the competitor's key words.

Each bidding keyword below will have a small paragraph description, we do not underestimate this description, if the keyword is to attract users of the first element, then the description is to facilitate the second element of the transaction. On this aspect of the formulation, I would like to have no experience of the webmaster should be more reference to peer cases, to see how they write, and everyone in the description should not blindly highlight the professional, strength and other words, to the user want to know the problem of white is the key.

From keywords to description to the landing page of the site, so a step-by-step process is that we guide users to visit the site process, if you want to further precipitation users, then the landing page is very important.

In fact, landing page is not necessarily its own homepage, can be the most relevant to the key words page, after all, we want conversion rate. The entire landing page of customer service consultation is also an indispensable link, after all, the details of the content will also have omissions, then a timely pop-up Customer Service dialog box can firmly grasp the user's consumer psychology.

For landing page design to follow the minimalist guidelines, especially in the medical industry, do not list on the landing page too much of the patient's readme or medical information, we need to be useful to users, rather than simply to grandstanding.

Of course, the use of some special words is also worth affirming, such as "online consultation", "Online Quotes", "Order Now", "Troubleshooting" and so on will promote the exchange of visitors and webmaster, once the exchange molding so the conversion rate is naturally also a step closer. Of course, for the record number and contact the presentation of the site's own professional promotion is also worth affirming.

Bidding ratio is at the same time period who out of the price is high, who ranked first. For some beginners is likely to spend most of the day to use a price to bid, which is a great waste of resources! Because we can see from the bidding, as long as the competitor does not compete with you the same keyword, so even if we only spend a dime is also able to do the first, since so we will have to think about, How to find the gap between major competitors. Therefore, for the auction promoter to study when they are off the line, the basic price is how much, the ranking will be in what period of time fluctuation is critical. Through a period of finishing analysis, to get their bid gap, and then in this time period to reduce the click Price, it is necessary to make effective use of funds.

Although the bidding results quickly, but for the investment of resources is too big, ordinary webmaster can not afford, even if you are the company operation, bidding account inside the money is also said no, must be saved. Therefore, if you want long-term stable effect, then it is very important to optimize the rankings appropriately. The combination of the two will be better, the early use of bidding stability of trading volume and brand building, search optimization in the process of accumulation to make achievements, when the main keyword can reach a certain ideal location, appropriate to remove some of the bidding words, this impact on the performance will not be too big. Otherwise, the company is likely to be paralysed once the bidding is lost. In addition, there is a point to explain, that is, SEO effect than bidding, to give users and peers of the professional degree is also higher, but in the sales season, bidding is still preferred.

Hit the money can change the flow, but not in exchange for your brand recognition, want to let everyone accept you, recognize you, effectively improve the quality of their site is very important. Have seen a very interesting phenomenon, a weight loss bidding site, hit the money to get a second, click into a single page, a variety of information on the disorderly, immediately close the page, I think I do not know how many visitors, and this click is bound to waste its account balance, which is an obvious example, When you will attract users, you have to do is not to try to make money from him, but first from the basic start, to win the favor of users, so that the other side that your site has value, this time to talk about other often more practical operational significance.

Bidding is indeed a rich man's game, but in my opinion even if the money should pay attention to the sense of propriety, must not be a sucker. Article Link: Card 77 Web Game http://www.ka77.com/biz/djbd/2139.html, hope to share today can win everyone's recognition, but also hope that we can treat my article in good faith, reprinted when leaving a link, thank you for your cooperation.