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Webmaster, e-commerce personnel often hanging on the mouth is SEO, keywords, search rankings Ah, such as the professional terminology, for many people, SEO is just the mind of a concept word, do not understand the details of the operation, then, now I give the novice a primer on the knowledge to answer it, veteran people can ignore not to see, hehe ~
First of all, seo-probably have so many big points and attention to place!
1 keywords in title
Key words is very important in a place, the title of the number of words must be short, up to 6-7 words (Chinese almost more than 10 Chinese characters), the key words must rely on the front, the refusal of meaningless accumulation; for example, 368 Mall, I advocate genuine licensed MP3 player; Then I will put this as the main title to put;
2 keyword in URL link
URL is a Web page link address keyword, the general our web address are English, Chinese is more difficult;
Example: Domain name/mp3 player. htm behind this is the link keyword;
3 keywords for the entire page document (keyword density)
A very important factor, keyword density accounted for the article 3-7% is the best, 1–2% is too little. If more than 10% is a bit dangerous, may be the search engine think is cheating, so you should pay attention to
4 keywords in anchor points (external link text)
is linked text, can be internal links, external links, and the situation of friendship links, just text into the corresponding keywords, the other side of the site's weight higher, linked to your page of the keyword to you the more favorable; (example: MP3 player as a link in the text, of course, with a link to the URL, Like our website I will put on our related product links)
5 keywords at the top of the page (can be h1,h2 bold)
Mainly in order to determine the text of your site is really about the key words, is to the text of the problem, the text, otherwise it will be considered cheating. This can be written in code, for example: 368 Mall
6 keywords for the beginning of the main text content of the entire page (text title)
Although there is no anchor text, title, the top text is so important, should also be taken into account. Also note that "the beginning of the page" does not mean the first paragraph of the article, because if you try the form, the text of the main paragraph may be in the second part of the form.
7 keywords in the picture (Alt tag)
In the production site, or insert pictures, many people will feel the trouble, do not want to add ALT tags, in fact, is a very bad habit, to be aware of these small details is one of the keyword SEO one step, the back of the alt is the picture tag ~
8 Meta Keywords (keywords in code)
The META tag at the top of the code has a description of the keyword, which was important before, but now it is weakened, but is also added, there is no need to heap;
9 Keywords Proximity
Keyword proximity is used to measure the relevance of the entire page keyword, such as I want to optimize MP3 player, then mp3 and player directly with the space between the best, do not insert other text in the middle. Also like 368 Mall, this is to connect together;
10 key word groups and second keywords
For example: 368 Mall Online shopping, this is a phrase, your keywords to include, when you optimize the keyword is very popular (refers to a lot of people are in the optimization of this), this method is the best. You can find some close related keywords, and then combine them, you may get a new keyword phrase, it may be better to use it as an optimized keyword. 368 Mall, online shopping, this is 2 keywords, is equivalent to driving another keyword, the so-called second keyword;
11 Keywords Branch, synonymous word
This, Chinese may be more difficult to do, the general English in the plural has a third person, such as car cars is plural, is a branch, synonym is a truth, in the English SEO time to pay attention to this situation.
12 wrong keywords, keyword weakening, spam keywords (stacked keywords)
To put it simply, one is a typo two is too greedy, optimize too much of the keyword, three is excessive accumulation are rubbish keywords;
Above is just a basic concept and process, write these is to hope that the first webmaster friends less detours, not greedy, step, as long as the original adhere to the correct description, and then use good SEO optimization, you will be ranked ahead.