Novice must know: do English Web site optimization considerations

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With the rise of foreign trade, English site is now more and more, then seoer how to do a good job in English website optimization? We all know that the Chinese website to do Baidu, English website to do Google, so to the low to do it? The following six strokes teach you how to do English website optimization, hope to be helpful to seoer novice.

First of all, we know that the site structure is divided into tree-shaped directory system and flat structure system, the general multi-level classification of the site will use the tree directory structure, and for the General English site, the proposed use of flat structure system. For an English site in line with the optimization of English website structure, the link level should not be too deep, generally do not exceed three layers, because the hierarchy is too deep, search engine spiders are not easy to crawl to the inside and content, this is very unfavorable to do the English website optimization.

Second, for Baidu, the site's URL is generally used pinyin to name, so that the search engine is also more friendly, and from the URL can be judged on the location of your site, but for Google, url naming in English words will be more like, because, English site optimization is to do is Google, So we want to use Google's preferences to name the URL even in English words.

Again, the speed of access without hindrance, English site is the most afraid of the site is not open or open speed is very slow or unstable, and delayed their own orders. Therefore, webmaster in English web site will generally choose foreign host, known, in foreign host said the fastest is the Hostease host, access speed without hindrance and quite stable, basically will not appear the danger of downtime, hostease host to solve the problem of the owners have been worried.

Finally, often update the site, whether it is Chinese or English sites are often updated site is very necessary, search engines for those newer and more ordinary sites are more like, often update the site can improve the frequency of spiders, speed up the site's pages included. You can also let users often see the latest information on your site, in short, daily update of the site with 10 days does not update the site, if you are a search engine you will like which one? This is self-evident.

The above is to do Web site optimization webmaster must understand and know things, and learn a little more English, usually pay more attention to the opponents of the site, look at what the opponents have done, and the situation of the competitor's website to always pay attention to, is the so-called enemy can win!

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