Novice MUST SEE: Case study on how to do SEO diagnosis

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the SEO work, most of the time in the analysis of the site has any problems, the analysis of the site is also called SEO diagnosis, novice general lack of knowledge and experience in this area. SEO diagnosis is easy to say, but really able to analyze thoroughly, find the site's criticism, it is more difficult, some of the most basic SEO knowledge, I believe you can see. For example, what the URL is not standard, the code is not optimized, and so on, these things from needless to say, personal feeling to really find out what is wrong with the site, to tell the truth is not to see a site on the OK. No data there is no basis, the purpose of SEO diagnosis is not only to find out the problem, but also to find ways to solve these problems, including the formulation of future SEO plans, the following author combines a mobile phone game site, through case analysis of several aspects of the site problem. But the author does not have some relevant data of this website, just roughly share under own opinion, a comment.

First: Generate meta information

This ya-ya Play mobile game network main content is divided into two parts: one is the download of mobile games, the second is the article of information class, so the page can be roughly divided into these two parts, it is obvious that the mobile game download page is more important, the content of the information category includes game official dynamic and player experience to share. Do SEO when you want to clear your goal, for this site, long tail words should focus on the layout of such pages, as shown in the above page meta information is not complete, although now the keyword and descriptive text is not so important, but the individual thought or as far as possible intact as well. Like a large number of Web sites or medium-sized sites, meta information is automatically generated by the program, after all, the program can not be compared with manual writing. The setting of the title is very important, the content page title of the article above can be modified into "mobile game" the network of the Warring states: multifaceted September 12 Open ". Of course it's purely personal.

Second: directory hierarchy analysis

No matter what kind of Web site has its own directory level, simple enterprise station usually on two levels of directory content, namely product catalog and information directory. This mobile phone game download Station, the main navigation on the site are basically information columns, the remaining is the directory of each cell phone game page, you can think of the site is the second navigation bar. And each Mobile game Directory page can be viewed as an independent site, in this directory page also has all kinds of information, there is the game download page. In the author's opinion, the information Article Class column is not so important, should weigh several in the game column and the game downloads the page, at present this website's site data is 134, included very not ideal. Guessing should be the quality of the content of the problem, and this station's domain data are basically the first page of the relevant links, it is estimated that there is no game to do the external link page.

Third: Anchor text layout in the station

What is the real meaning of the inner chain? Personal understanding is small station content page, the chain does not have much weight effect, the function of the chain on the station is estimated to attract spiders crawling, user-friendly click Related content. But if your site on the page is very much, then the inner chain can play a role in the chain anchor text suggested not to make too much formatting. Perhaps you are still accustomed to add copyright information at the end of the article, and then bring an anchor text, this is our common practice, but it is recommended to the internal chain layout to the article, so it seems more natural. Personal feeling is that if an article of quality or original degree is not high, plus the article appears in the anchor text more, such content is often more difficult to be included in Baidu, for this mobile game download site, such as information-type articles as far as possible to ensure the original, those games official news can not be original, only copy and paste, However, it is recommended that you do not add internal links. To participate in the ranking of the premise is to let Baidu included, which is the most difficult SEO problems.

Finally, I would like to say:

The above author from several aspects to talk about some views, in doing SEO diagnosis, you can from the site structure, chain layout, site content, and so on several aspects to start. Of course, it is best to do a good job on the site data statistics, a lot of beginners are tired of this, because the statistics are more boring, there is such a SEO tool, but not necessarily what you want, but also are charged. No data is difficult to do a comprehensive and thorough website diagnosis, novice also learn to analyze SEO data. For such a mobile game download class site, keyword How to filter it? The author will continue to share later!

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