Novice summary SEO14 Dim sum skill

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SEO basic knowledge is very simple, but the actual operation will encounter many difficulties. I am engaged in SEO only a few months rookie, now from my usual work to talk about my experience of SEO.

1. The content is king

This is almost all SEO books in the most valued place, if you have the ability to do original content, then to do the original, which is far more than you do outside the chain, every day constantly to make changes on the Internet to do false original effect is much better.

2. Writing title

In doing SEO, the title of the writing may be the most important. Search engine in the collection of your site is mainly from the title to judge the main content of the page, users search for the information he needs is also through the title to choose whether to click to enter this page. Title in the preparation of the need to mainly not stack keywords, nor too long. In general, the search engine can display the title length of 30 Chinese characters, title can be said to be the place of the land, the title of the preparation to be as concise as possible, such as optimization of multiple keywords, as far as possible can be simplified into two or three long tail words for the best.

3. Friendship Links

Links from the relevant industry website is definitely the fastest way to enhance the PR of the site (especially the high quality and PR-related links to the relevant web site you), and also from the friend chain to get a certain amount of traffic. PR for 0 of the new site was PR6 the big stations link, PR is likely to rise directly to 3-5. Although now the PR value has not been so valued, but at present is also an important factor in evaluating a website. However, note that if you have a lot of high-quality resources, do not use all of a sudden in order to optimize the site, if a station within a day by a lot of site links, it is likely to be the search engine sentenced to cheat behavior and shut into the sandbox.

4, do outside the chain

In the mainstream blog to apply for a number of different accounts, send a relatively strong site relevance of the article, and link keywords to want to optimize the site, not only can increase the probability of being crawled by spiders, but also to the site to bring very considerable traffic. Do outside the chain, if with sprocket technology, as long as it is not done too much, the collection effect is often very good.

5, the internal structure of the website

Each page has the ability to link back to the page anchor text, so not only to facilitate the spider's entire station crawling, you can also guide some weights to the home page; the keyword anchor text links to the homepage, especially the small web site using the highest weight of the home to do optimization is the wise choice; In addition to doing content page, you can refer to Baidu Encyclopedia, Search questions, such as the structure of the linked keywords to the relevant pages.

6, do a good sitemap, and on the home page can have sitemap anchor text

Sitemap's main role is to facilitate the Baidu spider or googlerobot the whole station crawling. A new site if the home page is included, and then do a sitemap, and robots.txt with the preparation of the whole site may be very good, will not appear only by the search engine included home page or only a few key pages.

7, try to avoid the use of IFRAME

The use of IFRAME labels will make a single page of the file smaller, but the contents of the tags in general will not be indexed by search engines, as far as possible with an IFRAME to the content of the page to replace. The use of Div is the search engine friendly behavior.

8, try to avoid the use of flash or pictures

We all know that no one search engine is strong enough to read the contents of your flash or the text in the picture. So we should use the form of text to describe the content of the website. If you do not want to use flash, then you should create a text-only corresponding page to facilitate the spider crawling.

9, try to avoid using JavaScript

The current search engine for JS code is not very friendly, so try to use other code to replace JS is very necessary.

10. Add alt label to picture

Search engines are unlikely to know what your picture says, but if you add alt tags to them, search engines will be able to easily know what the picture is about.

11, try to use pseudo static or static URL

The current search engine on the dynamic URL has been more and more good, but security, can use static URL or try to use static URL.

12, url not too long, or the level of the URL too deep

I think the best URL level not more than three layers, and in the Chinese SEO URL to have the keyword pinyin, so that the user can understand the main content of your Web page, but also convenient search engine collection.

13, reasonable use of robots.txt

For the page that does not want to be crawled by search engine, can use disallow to shield in robots.txt.

14. Reasonable use of nofollow label

For links that do not want to be crawled by search engines, you can add nofollow tags after the link, such as:< a href= "http://www.xxx.com/xxx.html" rel= "nofollow" > Anchor text </a >

These SEO experience, just very superficial experience, suitable for novice communication. In my SEO for a few months I am SEO's deepest experience is that, SEO is a need to calm down to do the work, sometimes urgent is not to come, you do what you should do, keep the site updated every day, as long as it is not very popular keyword should be on as long as you work hard must go up.

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