Novice veterans are applicable to the detailed SEO optimization program to share

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

directory: First, keyword selection strategy, second, the optimization of the site framework strategy, third, search engine rankings to improve the strategy, four, the website humanization details optimization and Perfection

This plan according to: Shanghai Military Police Plastic Surgery Hospital revision design, no bucket reprint please explain.

Great changes in the site must have disadvantages, but because the site structure and page and user experience is not in place, and so many reasons have to be revised

Keyword selection strategy

1-1, the keyword chooses to use the tool:

Baidu related search, Baidu Index, Google keyword tools, as well as webmaster network some other analysis tools.

1-2, the choice of key words:

Shanghai Medical Police Plastic Surgery hospital is a medium and large plastic site, because it has a very large plastic surgery information, so the goal of the Shanghai Medical Police Orthopedic Hospital is divided into three key categories.

First Category: Hot words

such as: Plastic surgery, plastic surgery hospital, plastic surgery, cosmetic surgery hospital and so on

Category II: Column words

such as: Eye shaping, eyebrow shaping, ear shaping, rhinoplasty, lip shaping, facial surgery, breast surgery and so on

Category III: Project name and long tail keywords.

This should be based on user search habits to divide, after all, search engine function is also accurate, so the project name and long tail keyword closer to the user search easier to get ranked (of course, the first optimization must be done in place, only do spiders have intelligent semantic analysis).

For example: The user to find surgery to lose weight more like search liposuction, autologous fat breast augmentation, and do not like to search liposuction body, autologous fat transplant breast (no one search, talk about what brings benefits), so the column and article keyword must be close to the user search.

Long tail Keywords: long tail keyword as the article title, such as: What plastic surgery hospital good? According to the title to write articles, the article began to pay attention to the rational appearance of plastic surgery hospital good this keyword. Long tail Keywords Although the search for fewer people, but the customer conversion rate is very high. A person does not really care about an operation, will not spend so much detail. About plastic industry long tail Word can refer to: http://blog.sina.com.cn/guanwd

Second, the website structure optimization strategy:

2-1, URL optimization strategy

The current web pages are all with parameters to search engine unfriendly URLs that are recommended for optimization.

For example:

Http://www.sh120.com/plastic/xizhisushen/20081203/304.html

Suggestions are mapped to

Http://www.sh120.com/zhengxing/xizh/datui.html

2-2. Optimization strategy of hyperlink structure

2-2-1, one strategy: fast navigation

At the bottom of each page, you should put the relevant links, preferably a "fast navigation" and a popular project recommendations, improve the density of keywords, provide internal links interoperability, improve user experience. Also convenient optimization, convenient search engine.

A copyright note at the bottom of each page. Plastic Surgery Hospital of Shanghai Armed Police Force four words, or plastic surgery two words, should add hyperlinks to the site.

2-2-2, strategy bis: Related projects recommended

After the successful message, do not jump back to the original page, be sure to do a special page, at the same time to display other recommended items on this page pictures and link display. Prompted the successful message to continue to browse other projects, to other items message. User-friendly and also friendly to search engines.

2-2-3, strategy three: Navigation column text settings:

1, do not have space between each word, in order to beautiful, you can adjust the font spacing.

2, do not use a single industry name, to add plastic two words. For example, "Face to join", to use this as a column name.

2-3, title and Meta tag optimization

2-3-1, homepage title and META tag design:

The design drafts are as follows:

<TITLE> Plastic and Plastic Surgery Hospital _ Plastic Beauty _ Plastic and beauty Hospital of Shanghai Armed Police </TITLE>

<meta name= "keywords" content= plastic surgery, plastic surgery hospital, plastic surgery, cosmetic and cosmetic hospital

<meta name= "description" content= the plastic Beauty Hospital of Shanghai Armed Police is the state's regular large-scale plastic cosmetic hospital. Plastic Surgery Hospital Beauty Center has: facial surgery, rhinoplasty, breast surgery, scar surgery, ear surgery, such as a series of experts in plastic operations, In the protection of the interests of the United States, and strive to do the same industry leading plastic surgery hospital.

Design of title and meta tag of 2-3-2 and column industry

Take the nasal section as an example:

<title> Rhinoplasty _ Prosthesis Rhinoplasty _ rhinoplasty-Shanghai Armed Police Plastic Surgery hospital </title>

<meta name= "keywords" content= "rhinoplasty, prosthesis augmentation nose, rhinoplasty, injection rhinoplasty, rhinoplasty, rhinoplasty" >

<meta name= "description" content= "Shanghai Armed Police Plastic Surgery hospital rhinoplasty, the country's large three-nose plastic surgery body, with the authority of the domestic rhinoplasty experts and rhinoplasty equipment, with decades of experience in nasal augmentation, Strive to use exquisite rhinoplasty plastic surgery to ensure the success of each rhinoplasty operation ">

2-3-3, Project display title and Mata label design:

Take the prosthesis rhinoplasty as an example:

<title> Prosthesis Rhinoplasty _ prosthesis Augmentation Rhinoplasty-Shanghai Armed Police Plastic Surgery hospital </title>

<meta name= "keywords" content= "prosthesis rhinoplasty, rhinoplasty, nose augmentation, nasal augmentation, rhinoplasty, rhinoplasty" >

<meta name= "description" content= "Shanghai Armed Police Plastic Surgery hospital prosthesis rhinoplasty, with the domestic authority of the prosthesis rhinoplasty experts and prosthesis rhinoplasty equipment, has decades of annual leave body Rhinoplasty surgery clinical experience, Strive to use exquisite rhinoplasty surgery to ensure the success of each prosthesis rhinoplasty ">

Other items are in accordance with this design template, such as prosthetic breast implants, and then the title above and the label of the "Prosthesis Rhinoplasty" replaced by "implants" can be "rhinoplasty" to "breast augmentation" can be.

Title and meta tag design for 2-3-4 and news pages

<title> Plastic News _ Plastic Surgery </title> Plastic Surgery Hospital of Shanghai Armed police

<meta name= "keywords" content= "plastic news, plastic report, plastic experience" >

<meta name= "description" content= "Shanghai Military Police Plastic Cosmetic hospital is the country's regular large-scale plastic cosmetic hospital." Plastic Surgery Hospital Beauty Center has: facial surgery, rhinoplasty, breast plastic, scar surgery, ear plastic, such as a series of plastic operation of the authoritative experts, In the protection of the rights and interests of the United States, and strive to do the same industry leading plastic surgery Hospital ">---No, not the key to optimize the page

2-4, Web page details of the optimization and improvement

2-4-1, home page optimization and improvement

According to the above scheme and I collected a few references to the page and I draw layout layouts to plan to design the revision can be.

Optimization and perfection of 2-4-2 and column pages

1, the page title should be reflected in the page, and the <h1> to annotate

2, the page appears in the keyword to aggravate.

Detail optimization of 2-4-3 and project presentation pages

1, the title of the page (project name) to be annotated with <h1>

2, the appearance of the project name on the page, to increase the bold, point to the project page, the first page of the keyword aggravated bold point to the home. such as in the Rhinoplasty page appears plastic two words add link to home

3, the page of the project display of the picture, to add an alt description, the table is not monotonous, appropriate to modify.

2-5, website code optimization

2-5-1, Web page use div design

At present, the site has been used div design, has been more reasonable, I am and familiar with the code, this is to see Xiao Chen.

2-5-2, garbage code elimination and compression:

Check the Web page to see if there is any spam code that can be removed if the spam code. At the same time, advertising and other pages of unimportant elements, you can use JS call.

It is also recommended that you remove any code that is not in use. At the same time in the code to remove the space, compressed code. Web site is the best, not too big.

Third, search engine rankings to improve the strategy

3-1, the site map production and submission:

Google needs the XML format of the site map, Yahoo needs txt format site map, so we want to target these search engine preferences to produce a site map that matches their taste. Do a spider map to make a special user's HTML site map.

3-2, Reverse link strategy formulation: Simple column Point method

3-2-1, arrange a staff, exchange links every day, and quantify indicators. At the same time, the establishment of a link column, to provide self-help link application function, to attract other sites to take the initiative to exchange with us.

3-2-2, login to the medical profession navigation, can be included in the health of the medical Web site portal, the major network pick system, social bookmarking site submission, free Third-party blog, forum personality signature, blog comments, get. org. gov. edu links, get. Government-type web site connection), publish soft text. ------All of the outside chain policy must be around: give the chain of the site is not high weight, engine crawling fast, conducive to the spread.

Iv. The increase of website marketing function

4-1, add a mailing list function:

Add website channel, Name: Wishing Tree. The reason why people want to go to plastic surgery heart certainly want to become better, this will produce wishes, wishing Tree channel can be very good experience user mood, thereby improving the viscosity of the site. (Wishing tree currently other sites have begun to use, user activity is very good)

4-2. Website Traffic Statistic Analysis tool

It is recommended to use Google and 51.LA, Google Tools, can set the conversion rate, detection of the transformation of every day. Notes analyze the effects of various advertisements.