Novice webmaster can not be unaware of the 5 major marketing methods

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The new Year is good, the star remembers in this to give you the Spring Festival. New Year's atmosphere, today's article I want to share some ideas about marketing. Marketing, as its name implies, is based on the needs of the market to organize the production of products, and through the sale of products to provide customers in need. Most of the time, the choice of marketing means is directly related to the best-selling goods. Choose the appropriate marketing methods to get the best marketing results. The following star memory for the new webmaster said more popular 5 major marketing methods, hope can help you.

1. Hunger Marketing

Speaking of "Hunger marketing", you will certainly think of Apple products. iphone to the mainland, this makes many fruit powder is really a miserable. So the price of 4S has been rising again and again, which makes scalpers see the opportunity to make a fortune. So this is the January 13 4S sales of the hot scenes, buyers not only lined up a long team, but also in the sales process. Of course, these are minor episodes, look at the center of the surface, we have to admit that Apple's marketing has its own set. Apple's hardware is really good, but it is not the hardware that can cause such a sensation. Again and again propaganda mobile phone function, and then arouse everyone's curiosity, finally in the process of sales constantly postpone the time of the mobile phone, so as to adjust everyone's appetite. All said, "Never be the best", it seems to be a good point. When people around you are talking about 4S, you will certainly have the herd mentality to understand what it is, this is the success of Apple's marketing. Back home, the use of this marketing method of millet mobile phone has also been a great success, not only in the sales day 100,000 sold out, but also received the Unicom 2 million custom-made orders. So, sometimes the appropriate "hanging" of everyone's appetite, for their products are still very effective. But the premise of using this marketing approach is that your product must

There is a great selling point, otherwise no one will buy it.

2. Event Marketing

As the name suggests, event marketing will use the hype of events. This is an event that can easily be discussed, and will be able to play a very important role in the side of the product. Although that year at the donation party "100 million Yuan" good deeds, as a hype is not worth showing off. But it is the propaganda role of this event, let everyone Remember "Wang Lao ji", remember "add more Treasure", event marketing brings brand reputation is not "100 million yuan" can buy. Of course, there are a lot of businessmen use not glorious event marketing, such marketing can catch everyone's eyeball, aroused great concern of society, but after all, it is a negative impact, this approach is not worthy of praise.

3. Viral marketing (Word-of-mouth marketing)

The realization of this kind of marketing method needs the help of network. Forums, blogs, etc. are commonly used network tools. One of the most well-known examples, when the end of the Tianya forum appeared a name "blocked Wanglaoji" post, a time forum hot, thread message countless people, in fact, the content is not as radical as you imagine, it just said Wanglaoji in the disaster Relief party donated a billion, very "arrogant", encourage everyone to buy light Wanglaoji beverages, The last can buy a can, in fact this is RU, actually is to encourage everyone to buy Wang Old Kat products.

Therefore, viral marketing is not to spread the virus in the way of marketing, but through the user's Word-of-mouth propaganda in the network, information like a virus to spread and spread, using the way of rapid replication to thousands of audiences. And this kind of communication is between the user spontaneously, so almost is not the expense network marketing means.

4. Soft Paper Marketing

Soft Wen marketing is definitely a novice webmaster must know, but also must use a network marketing method. A high quality of soft text can be your products to join the euphemism, and then let the reader in the process of reading, imperceptible to your product generated a goodwill, so click on the link to get a clear. In this way, there is flow, there is a flow of conversion rate.

5. Beauty Marketing

Beauty and marketing looks like the wind and horses are not the same, in fact, there is a great relationship between the two. There is a famous theory in economics that the degree of economic development is inversely proportional to the length of women's skirts, which shows that beauty is inseparable from economy and marketing. For example, beauty endorsement, car models, such as beauty marketing, beauty marketing is also divided into beauty visual marketing, beauty event marketing. The world's beauty visual marketing to do the best is nothing more than Playboy. And before the dry dew bath zhaoqin is a typical beauty event marketing, this kind of marketing see many actually also very bored, even can cause bad social influence. So, how to combine the beauty marketing and network marketing together? A classic case is, the cat out of a leg competition, a group of women flocked to the forum, the cat net is a fire on the natural.

I have previously operated art college Entrance Examination network, one want to put their own links http://www.jcgswz.com to achieve high-quality links, can be a forum outside the chain, the exchange of links, the effect is not ideal. Finally, the small series in the forum launched the "Art test beauty selection activities," this will be their own site to play a reputation. However, beauty marketing and network marketing must grasp a degree, not only for the pursuit of attention and do some bad things, this webmaster must keep in mind. The above is small series for you listed several common marketing methods. In fact, the popularity of these marketing methods is to be able to cause a lot of people in a short period of "onlookers", resulting in greater visibility, if the novice webmaster have their own ideas may not be a try, but must master a good degree.

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.