Novice Webmaster: Friendship Link exchange and management considerations

New station or part of the old station in the promotion of the time, a lot of operating friends will exchange links, we know that a good quality friendship link can not only improve your exposure in the industry, but also more important is to increase the weight of the site in the search engine, the ranking of your keywords is also very good. But for the novice webmaster, in the exchange of links when there is a lot of places that need our attention and did not arouse our attention. But also in the late maintenance of the chain of management has a lot to our attention. About friend chain operation here to give you some suggestions;

First, exchange links to pay attention to what?

1, the industry should be related!

The search engine will export the chain as a "vote" behavior, meaning that if a site has a link to the B site, then a vote B. So is the friend chain. So when we look for a friend-link site, the relevance is very important.

For example: A site is to do decoration, there is now a do decorate the B site and do wedding C site, if the c weight =3,b weight = 2, then we choose to choose B or C? Some people say that the choice of the high weight of the C site, is not, in this case we should choose B site rather than c. Because B is more relevant, it on our website "vote" appears more "professional", which for our site on the site keyword weight has a very good promotion role.

So it is very important to exchange friend chain correlation;

2, friend chain site indicators how?

See the other side of the site indicators involved in more things, here only select a few important to share with you:

A, the site snapshots and included: snapshots can generally reflect the search engine on the site of the patronage frequency, included can be seen that the content of the site is not the search engines like. We in exchange, you can properly measure the other side of the site, snapshots generally within three days can be accepted, included to see the specific situation, the industry station will require a little more, the Enterprise station itself page is not much, included a large amount is not realistic.

B, the site overall keyword ranking how: can use webmaster tools Baidu keyword ranking query (http://mytool.chinaz.com/baidusort.aspx), the other side of the Web site input search box, see if there is no better keyword ranking. In fact, this is also very good understanding, the other side weight the better, pass to your weight ratio will be greater.

C, the site included: the day included in general circumstances can be seen that the site is not someone in the maintenance, regular updates. can also reflect the search engine on the site's "favorite degree." Of course, this indicator can be used as a supplementary measure, not to say that the site did not include a description of the site garbage, because there are many enterprises to update less than a few days of an article, where the day included. But when we measure whether a website is really favored by search engines, this metric is meaningful.

3, Friend chain website whether link cheat?

There are a number of ways to judge the other side of the site cheating, here for you to enumerate some common need to pay attention to;

A, the use of nofollow tags, this link is not to pass the weight, such as

;

B, the use of the framework of IFRAME to do friends chain, such links point to the source code can not be retrieved, so there is no role;

C, JS cheat, this also very good understanding, will use JS jump, such as:

All these can be seen from the source of the other website;

4, Friend chain site export links how?

If the site export chain took more, even if its weight is a bit high, but the average down to your site's output weight is very low, so the effect is not small. Here give me a personal suggestion, generally more than 40 export links will not be considered; you can use webmaster tools to help us detect each other. Number of outbound Links: http://link.chinaz.com

5, friend chain website has the right to drop?

View the site has no right to reduce the method suggested:

A, the direct input URL to the Baidu search box, if the search is not found, excluding the new station, then you can be sure that the lightest of the site are down right, set by K;

B, if you can search, but left a home page, then basically judge the site is down the right, or the new station audit period;

C, the elimination of new stations, if the other site brand words in Baidu search box search, did not show the official website, then you can also judge this is down right;

D, if the domain name search Normal, site normal, domain is also normal, brand words can be searched, and some keywords can also be retrieved rankings, the basic can exclude the possibility of the right to fall;

6, pay attention to the proper distribution of keywords, high and low weight of the site also spread away!

We do not need to exchange links when the use of a keyword to exchange with others, can be appropriate to set a number of target words, can also use brand words, spread out, not too deliberately and for it, so more natural. Otherwise there will be suspicion of cheating;

In addition also not all are high weight website, also suitable for two lower than you a little weight site exchange, or that sentence, usually not too deliberately, in order to exchange and exchange, remember search engine like "natural" link vote;

7, with the IP site carefully change!

Because of the bad influence of the station group in previous years, the search engine can say that the station group impression is bad. The site under the same IP is best not to exchange links, otherwise it will be considered cheating punishment. Webmaster tools can be used to query the IP Web site: http://tool.chinaz.com/Same/

8, pay attention to exchange frequency and do not exchange too much;

About the frequency of exchange links should not increase too much, the recommended day not more than 3. Another site friend chain is not the more the better, and the more difficult to manage. Personal advice for the general control of the enterprise station within 30 can be, the industry station within 50.

Second, how to manage links?

1, regularly check friends chain, timely clean-up and update;

The friend chain is over, it's all right. To know that a lot of times the site is not a sense of the right is caused by the You You chain, so be sure to regularly check the friend chain has not been down the right, or did not notice you deleted the link ... Should be dealt with in a timely manner. Many tools can be used, such as webmaster tools in the friend chain management can help us to do this work, address: http://link.chinaz.com

2, do not delete too many friends chain, or add too much;

Sometimes a long time did not check the friends chain, some sites weight fell, or snapshots for a long time has not been updated. If the number of sites is more, at this time even to remove these links, also do not recommend all of a sudden removal, can be removed in batches, add a new friend chain is also so.

3, record the other party friend chain responsible contact way, facilitate communication;

Each link exchange time, must note the person in charge QQ and is responsible for the website address, so we can communicate in time. Sometimes a webmaster hands more than one site, the weight from the high end have. For example, we start the weight of the site is not high, the weight behind us has a certain upgrade, then we can contact him is not to replace a slightly higher weight of the site to exchange with you. Again such as the weight of the other side of the site is very high, suddenly one day your link was removed, at this time we can also fight for a while, there may be a mistake, the link to delete you, if you do not know how to contact that there is no way;

Written at the end:

For the new station, the beginning of the site does not have the weight must not be bad exchange, at this time do not wishful thinking to exchange high weight of the site (unless you have a relationship), so as long as the other site all the data is normal, there are special maintenance, can go to do. When your weight comes up later on, consider which of the high weights of the site. And if you can handle it yourself, you can also pay for a little bit of a link (not the kind that is packaged online), can find their own resources, and then contact the other site responsible, see if you can spend money to help you add (if your site can not be down right), such link quality than the online packaging sales of the quality is much higher is to spend a little more time and energy.