Novice Webmaster How to borrow Web site log analysis site

Source: Internet
Author: User
Keywords Website construction

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Do not want to do stationmaster stationmaster is not good stationmaster, do not do outside chain stationmaster is not good stationmaster, do not analyze website log stationmaster is not good stationmaster. Along with the SEO work refinement and carry on, provides the SEO work the proposal to appear to be important, the website log is such one kind of suggestion carrier.

The author thinks that the website log can reflect all the problems inside the website, and also think that as the webmaster and SEO workers of the Internet times, we must learn the website log data collection and analysis, if the site health is the first SEO work, then the Web site log analysis requirements is as the first requirement of SEO work, Then as a webmaster and need to get from the Web site log what information?

One: Collect the website General data as the premise

As a webmaster, first of all, the number of pages and content of their own site is quite familiar and clear, the number of pages added to each day site and the daily visit of the site, as well as the number of pages containing the content of a single channel of the site, the overall site data is the best way to compare the site log; Through the site's overall data and combined with the site log , can reflect the site outside the chain construction and search crawl depth.

Second: Website Health analysis

The site log consists of a number of data, each day data by a lot of information composition, through its own manual inspection work efficiency will be very slow, so before the analysis of the site log please prepare log analysis tools. The site log profile contains the number of visits, total stay time, total amount of crawls, Jambi, and so on for each search site. I believe that, whether Baidu or Google, the total amount of grasping the greater the better, the total number of visits and total stay longer the better, the number of visits and the total stay less, indicating that the site has the weight but update the situation is not price, such as the number of visits and total crawl less, indicating that the quality of the site content is not high or false original degree is not good; such as the total length of stay and the total amount of crawl less, indicating that the site server problems or the site within the chain confusion or poor structure caused by the site.

Site Log summary of the analysis of the overall description of the good situation of the site, through the summary of the log we can also see the site for Baidu and Google's popularity!

Third: website dead chain Check

The site log records each site visitors access path, source and access environment, including the site of ordinary users and search users, through the site log records in the status code we can see the good nature of the site visit. For users, the site log may not be able to judge all the users of the situation, because contains malicious intentional user access simulation, so the site user access if a large number of 404 or 301, 206 cases, be sure to check the website URL is hijacked, or to see whether the site is a horse, The website general user because does not have to visit the nonexistent URL address, therefore we may judge the website the URL address to be erroneous or the page address mark writes is not complete and the error situation.

The other side of the Web site users also include search, the search situation is not so easy to simulate, so the search log performance is particularly important, but because the site revision or URL301 redirect, you can use the Web site log for inspection.

FOUR: Keyword analysis

The site log fully records the source of each user's visit, whether direct access or through Baidu and Google search access, through the log we can observe the source search keyword object, source key user's access to the overall situation, with the help of keyword analysis we can draw the site in a single search keyword ranking and hot situation , thus determines the website keyword operation object and the importance degree.

Site log is the site users visit the important evidence, fully analyze and grasp the site log is a novice webmaster do a good job of the beginning of the site!

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