Novice webmaster must know website Optimization Title Core technology

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Many webmaster friends think that the title of the site optimization is not very simple? is not the title of the company's products on the key words plus the company's brand keywords it? Is it really that simple? According to my optimization experience, the title optimization is a good site optimization of a key factor, Title optimization can directly lead to the quality of a website optimization, why do I say so?

First: The importance of title optimization:

1) We think, if a site in the early days without a certain weight, the title inside a lot of keywords, then will not lead to our core keyword ranking extended time? Because the number of keywords set more, then the weight of the site more dispersed, so the more unfavorable to the core keywords faster to get ranked.

2 A lot of new webmaster friends in order to make a lot of keywords to get ranked, often set a lot of keywords, then may be the search engine to think that cheating, so that the new station is difficult to be included, or some old station will also lead to the possibility of lowering the right.

3 if the title of a Web site is set, there is no real thinking: do we have the title to meet the needs of users? If you do not meet the needs of users, how can users click on our website? How can our website get a good ranking?

4 finally talk about: I found a lot of webmaster friends in the setting of the title, the site's home page and the title of the pages are all the same, then will it be caused by the similarity of the site? So the weight of the site is dispersed, also not conducive to the content of the collection, ranking!

Therefore, the site's title optimization is not so simple, then said so much, the site's title in the end how to optimize it? We do not worry, I give you a detailed talk about how to optimize the title:

Second: The core technology of website title optimization

1 to control the number of titles, the front also said the new station does not have the weight, the more keyword settings, the more unfavorable to the keyword ranking, will be extended to get the ranking of the time, then set how many key words good? Suggest that the early stage of the new station is to control 1-3 keywords!

2 Choose the key words is to have difficulty, have easy, that is to say, set the keyword difficulty not too big, otherwise the competition is very big, then the optimization time is very long.

3 Select the key words need to have a certain amount of traffic, conversion rate, we optimize the site are hoping to get traffic through keywords, to obtain a certain rate of conversion, if the choice of key words flow is very small, in the conversion rate is not accurate, then this keyword is not any value, waste our optimization time cost!

4 finally talk about: Our title set, we must go to analyze our industry, the user what needs? As long as the user needs to set the title to be able to obtain a good appeal, users will click on our title, to get a good weight, ranking!

To give you so much title optimization of the core technology, then how to prove that the right? Then give us the case of the red JuJube regimen to everyone under the proof, we can also go to visit to understand, the site title in the end is not in accordance with our above title optimization method to operate:

This site was preceded by a very good keyword, there are at least 5-10 keywords, the site is not the early stage of any rankings, after this period of time after the title optimization adjustment, the discovery of red JuJube health bar, brand keywords have first home, the other core keywords and there are in the second page of Baidu position, Believe that this site is constantly optimized, the rankings will be very good! You can observe the changes of this site!

Summary：

So the optimization of the title of the site is not as simple as everyone imagined, must go according to the user needs analysis, thus set the user needs the keyword, obtains more audiences group clicks our website, also needs to set has the certain flow rate, the conversion ratio key words, believed that our website certainly can obtain the good rank and the conversion rate!

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