Novice Webmaster Site Construction of the initial need to pay attention to which

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Novice webmaster At the beginning of the site always encounter the late revision of the problem, or not in line with SEO, or lack of poor user experience, so repeated changes, the Site keyword Stability rankings are also vulnerable to the right to fall, so novice webmaster in the initial stage of the site to pay attention to what? The author has planned to build a large portal site and Small business site, the following author for you webmaster to bring the following several novice to build the point of view:

One: The only page head header information

Web page title for Baidu is critical, accurate and unique page head information can not only enhance the Site keyword rankings can also play a clear understanding of the role of web pages, so webmaster in the construction site, it is necessary to standardize the Web page URL, but also need to unify the structure of the title. The author's approach is to maintain the consistency of the tree directory structure of the site; Web page description for Baidu also plays a role, in the Web page without important content recommended at the same time Baidu search will be consistent extraction description as a Web page index premise, so the title and description of the page, you webmaster must be around the content of the Web page carefully finalized and executed. Google Webmaster Guide also shows that the site exists in every real page must have a different and accurate description of the header.

Second: The only website access address standardization

A lot of experienced webmaster on the network will mention that access to the Web page URL address to be simple, try to avoid dynamic address. The author thinks, dynamic address and static address are no different, the only thing is to facilitate user memory, to avoid multiple conditions concurrent dynamic address, because the dynamic address of multiple conditions will make the major search into the dead cycle of the state, can not be separated from the URL, you can not take time to do other pages crawl, At the same time, also consumes a lot of bandwidth resources, affecting users to visit the site.

For Web site access address is the URL address, I think the site's address must be static, whether it is pseudo static or real physical directory address (that is, with the end of the suffix of HTML). If you use a dynamic address, make sure that the parameters in the dynamic address do not carry more than 3, and try to use the name of an identifiable parameter, such as color and ID number.

Third: must picture alt attribute information

With the advent of the reading era, the Internet users are satisfied with the lazy mentality, but the current major search of the clear instructions, is the picture information must contain the ALT attribute, to indicate the content of the image to facilitate the search crawl. But the picture also has a property is title, to be the name of the picture, in the Firefox browser under the mouse movement will appear in the picture name, so for the picture Alt and title, I think all must add, because different browsers render inconsistent form, not just for search, Also must meet the Web page at a slower speed and different browsers under the picture said the effect of rendering, as far as possible to enhance the user experience and increase the success rate of user image retrieval. The author reminds, the picture Alt attribute as far as possible the picture belongs to the real content as the content, avoids using the news headline or other summary content.

Four: Use frame frames and animations with caution

Along with the website information different level or the advertisement outside the station inserts, therefore needs the frame type execution way, like the frame form and so on. Baidu Guide clearly indicates that the Web page as far as possible not to use frame information, Baidu for frame information crawl will not be listed as index content. In this regard, the author believes that the site construction as far as possible not to use frame frames page or use JS frame information shielding, so that the use of search can not crawl JS content as a result of the proper hiding frame content, so as to meet the search requirements.

For the use of Flash animation technology, is still the largest information and pictures of the highest rate of use of a display method, because the major search can not retrieve the contents of flash, so the new webmaster in flash use attention as far as possible in the front of the Flash text description, Increase the number of Web page processing trust, increase the page collection opportunities.

With Baidu information retrieval health conditions of the public, you webmaster can make full use of Baidu statistics and Baidu Webmaster platform for the inspection and adjustment of their own website. Good site to meet the user experience, but also must meet the requirements of the major search, so that the site's natural flow of search can be gradually upgraded.

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