Currently, it is said that Life360 is a family member tracking and positioning application. It recently announced it is completing a new round of $50 million trillion in financing, valued at $250 million trillion. The first part of the 25 million dollar came from the Strategic Investment Agency, the US residential Security Service provider, ADT. Another 25 million dollars will be posted next month, from its second Strategic Investment agency and from the previous round of participants. Life360 's last round was completed in July last year, with DCM-led 10 million-dollar B-round. At present, the company's total financing amount of 76 million U.S. dollars, the list of investment institutions including Qihoo 360.
The 6-year company was born with a family member tracking app, and Geolocation technology was its forte, and so was a segment of the market that many Silicon Valley people initially thought was just a place to share. But judging from the current round of strategic investment institutions and collaborators, LIFE360 has managed to get out of the niche and come to a bigger market-the hub of connecting families. As a residential security service provider, ADT is Life360 the possibility of collecting family habits and preferences in the future, thus serving the Family safety system such as lighting, heating and air-conditioning. In fact, the initial negotiations were based on the premise of the acquisition, and even if Life360 completed the round of financing, it is likely to be the next round of ADT acquisition.
In addition to ADT,LIFE360 's current partners include At&t's Digital Life Project, BMW, etc., and the former will also open the API for home data at the end of the year like a partner.
Interestingly, foreign Life360 from the family member position sharing, a pure mobile application cut, trying to build into the home entrance, the first step of the service object is intelligent home. And domestic, a large wave of integration of community owners, properties, the application of surrounding merchants is emerging, the first step is the service is rising in the vertical field of O2O business. Of course, the potential of the family entrance is not only the two, the real estate, car, decoration and other large wave of family-related, but relatively low frequency of business have a large degree of reliance on this portal.
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