Now the empty, when a call pocket shopping but in the mobile end silently work

The shopping guide website in Ali's one "does not support" the order, now the empty, when one calls the pocket shopping but in the mobile end silently to work, however the solidification business model seems to become the profession the magic curse.

"The Electric Business Guide is very profitable." "Tencent Open platform general manager Lin Songtao in the entrepreneur meeting speech again open shopping guide industry door, no profit to the Internet entrepreneurs or will be detonated the shopping guide industry boom scene, some analysts believe that the mobile end of the business model will break the curing mode, and O2O will become the key to the broken bureau.

The commercial trajectory of "the ripe"

Lin Songtao at the entrepreneur conference, said, "On the Tencent open platform for some of the electrical business Shopping guide application online less than a year, active users more than 500,000, its electric business monthly turnover of more than 60 million, shopping guide mode is the flow of users to the tap to Pat, Taobao and other large platforms, if there is a deal in accordance with CPS to return points, This model is not just a way to earn a yell, it's very lucrative.

Less than one year, 500,000, 60 million ... Glittering figures, shining the eyes of entrepreneurs in the stage, for them, this seems to be a shortcut to success, a clear unified business model, the support of a large platform, which seems to be a good start to let the founders see the Dawn.

Lin Songtao said that the electric business shopping model is clear: on the one hand, the electronic business of non-standard categories of merchandise in these areas there is a large shopping guide demand, on the other hand, consumers have to find the real needs of the problem. Both "supply and demand" are ripe.

It is this clear business model, making the shopping guide industry to form today's situation, and the current shopping guide categories are roughly divided into such a few.

One is inclined to the beauty of the media said. Not so much the media, beautiful said more like a talent economic model, according to the attributes into different communities, to achieve word-of-mouth and other marketing effects. However, the beauty of the community is not a pure community, but more like the addition of more words of the baby referral.

Two species of mushroom street that tend to be social elements. By adding to the "group", mutual help, help and referral, so that products can be promoted, users form a network of relationships, increase user stickiness and credibility. And I World Network business editor Lin Hai said, like Mushroom Street such a very easy to be Taobao blocked, because this is a data shopping guide embryonic.

Both of these are the products of the Pintrest, including the early pile of sugar nets, petals nets, know the United States network, fans still nets, spell nets, code map, love drawing, cloth pocket, found, and so on, copy Pinterest website, profit means nothing but advertising and commission, but the high similarity of the website design, It is easy for consumers to produce aesthetic fatigue.

The third is the Pocket Shopping app shopping guide, different from the roots of traditional PC-side beauty, Mushroom street, and earlier will be the total battlefield in the mobile field. The technology-born Pocket shopper CEO Wang has positioned his team in technology-driven. It is understood that in the pocket shopping more than 150 employees, technical staff accounted for the vast majority. "We have almost no editorial team, all relying on technical algorithms to achieve accurate recommendations." "And the team's employees are a group of engineers and product designers from Baidu, Tencent, Taobao and Sina Weibo."

In the eyes of the Internet industry, technology-driven companies are more stable and passive than capital-driven, but the technology-driven pockets of shopping described in Wang are gradually being rendered by capital, and the capital bubble in the mobile sector has hit.

Capital Bubbles Hit

At the beginning of 2013, the subway was covered by the cartoon advertisement of the pocket shopping, this obscure shopping guide app all of a sudden street know lane smell. Wang, who rarely appeared before the media, also received frequent interviews.

People familiar with the matter, pocket shopping in the beginning of this year to complete the B-round financing, and with the backing of the capital, pocket shopping immediately in the media put a billion in the line of advertising, such a huge battle, like the very "group buy" the quick hit money momentum.

Recently, Wang revealed that last October, the company completed the B round of financing, by a round all the investors to follow, and a new investment in. It is reported that pocket shopping last April announced the completion of a round of 12 million U.S. dollars of financing, investors to become the fund.

Such a smooth infusion of capital is also a clear business model for looking at pocket shopping, all the shopping guide website and the application of the commercial model is not the same, nothing more than trading commission, and advertising, but the fixed way of profit will also become the bottleneck of enterprise development, especially in the mobile field, shopping-type app continue to explore a new business path.

and shopping Guide mode is not the first bag, Beauty said, Mushroom Street in succession by the investment side of the support, unlimited strength, awakened the sleeping Ali, finally can only be Ali repression. Have to say, even if the pocket shopping claims that they are technology-driven companies, but in the capital of the abduction, crazy advertising, price war, is a smooth thing.

At present, Ali in the mobile end is still groping stage, can not be compared with Tencent, Baidu and other giants, although in the recent Ali big injection of Sina Weibo, gold and other mobile applications, but Ali himself in the mobile field, there is no killer application, can compete with Tencent, Baidu. and pocket Shopping this high-profile act, and the use of large data to Taobao shopping guide, drainage, the future, Ali will also be acquired through the acquisition of control of the mobile side of the shopping guide, and then, pocket shopping and other guide app can not escape Ali talons.

Even so, the current mobile electricity business is still in the embryonic stage, although Taobao wireless business in a significant increase, but in a short period of time can not exceed the PC, so the development of shopping guide website still have limitations, the future with the prevalence of mobile internet, mobile business or will usher in a new business model.

Business model change at mobile end

At this year's entrepreneur conference, Yanping said that the mobile Internet is still in the early days, to the mobile internet to speed up the speed to move still in time, and the mobile Internet is the extension of the PC Internet, this new ecological rules are not the same, only go farther people can have real innovation, can have real harvest. The boom in mobile Internet, which is owned by investors, has come to an ending, but the wave of mobile internet start-ups is just beginning.

He also said that although so many big old emerged, the basic pattern has been laid, but the mobile Internet is still in the early days. The real mobile Internet development of the explosion of the wave has not come, is now just a warm-up, but everyone in the happy rodeo just, because whether it is technology, products, applications or user market this market is still in the 5%, 10%, 15% infiltration of the earliest stage.

The traditional PC industry is the giants of the world, meat has been finished, and then the entrants can only drink soup, and mobile Internet as a new cake, especially in the yanping "Internet tide just started", the mobile internet will be completely erupted in 2013.

"Despite two years of development, it seems that some people have given up on the phone to consider, but we have to say from the 2013, 2014 began the real internet mobile phone boom has only just begun," Yanping to the founders of the mobile end of this piece of cake's seductive charm.

"The most basic pattern of mobile internet, the top ten has been divided by the three major, including the commercial level, hand tour is the 2013 major outbreak point, this is an important direction of entrepreneurs, but only the electrical and mobile O2O is the market mainstream market." ”

The O2O model is still being explored in the traditional internet and mobile internet, and more analysts predict that the next flashpoint will be in O2O.

And in the shopping guide industry, to "stroll South gongs and Drums alley" as an example, users can browse the app on the South Drum Lane travel strategy recommended, hand-shot, creative shop, popular activities and preferential information. This is one of the preliminary O2O shopping mode.

In the future, the mobile end of the outbreak at the same time, shopping guide application will also change-to increase O2O business, shopping Guide as the exclusive name of the entity store, the future will also be the entity store income, rich shopping-type app commercialization model. The fixed-type shopping-style app business model, which will change at the mobile end, is widely favored O2O mode or will become an important factor of mobile commercialization.