Now the fiery-red condemnation is a sign of bad weather.

Now the fiery red of the micro-quotient, has become a bad sign of condemnation. "MLM", "Digger" is the friend circle to the micro-quotient of the top two labels. One night, there is a big red micro-business "seeing him rise up and see his dinner guests see his house collapsed" feeling. The so-called peat, peat, following the mask, the circle of friends after the fall of the third party platform to carry the micro-quotient of the banner, pocket shopping, micro-union, the pocket has been online distribution platform, micro-business has entered the "thousand Business War" situation. I think the 2015 micro-business in the outbreak of the same time will usher in a full shuffle, social distribution becomes the biggest trend of micro-quotient.

Why can the micro-business in the circle of friends unscrupulous

First of all, small investment, low threshold. Micro-quotient is a kind of new Internet marketing method with small investment, low threshold and wide spread. His presence is largely intended to satisfy the general public of all walks of life who are willing to do their own business, or some of their own resources can be sold out of individuals, these people do not dare to try to start a solid, full-time business. Nor is there a lot of capital investment, and not familiar with the operation of individual enterprises. In the promotion of no need to spend any money, as long as constantly changing the ID and add people.

Second, the micro-letter of laissez-faire. Micro-trust has always been indifferent to the circle of friends, unless the circumstances of the serious violations of the law and the bottom line, micro-letter will take measures to plead it. Like purchasing, brush screen this, because there is no good control mechanism, micro-letter is basically open one eye closed. The author estimates that the micro-letter so-called monthly activity of 438 million, the micro-business has created a lot. There are comments that Zhangxiaolong began to repair the circle of friends, from this point of view, it is not unreasonable.

Third, Friends Circle is the best marketing base. Sit 800 million users, than Sina Weibo better marketing channel is a micro-trust friends Circle, with the micro-bo different, the circle of friends to establish a strong relationship chain, micro-letters on the Friends than micro-bo trust higher, one-to-one transmission, more targeted. Chaos behind the inevitable shuffle

However, now the micro-business market does present a variety of chaos, brand quotient in which, through low-cost dumping, a large number of small sellers, small agents to let them through, false chat records, transaction records, Praise Records, Evaluation records wantonly brush screen caused by information pollution, and even disgust, They try to hide themselves through the network in many small sellers, agents behind, evade risk, evade after-sale responsibility, the so-called purchase, the original single, tail goods, and so on imitation goods, cottage, renovation, ineffective, and even harmful products in the erosion of our friends circle, network social circle. Suppliers in the face of the problem needs to take responsibility when it disappeared without a trace, the seller agent's rights and interests can not be protected, not to mention by the low-cost, curative effect, praise the buyer deceived.

Micro-business credit, responsibility, after-sale, protection is not to talk about, this is a naked in the business model.

Micro-quotient towards socialized distribution

Because the circle of friends does not have a perfect trading mechanism, micro-letter shop, Jing Dong Micro Shop promotion and more trouble, low conversion rate, micro-traders have to aim at the friend circle this piece of fat. The decline of the micro-trader has shifted its gaze to distribution. According to statistics, the current domestic social network of more than 50 Web sites, the market size has been billion.

Social distribution of the micro-business mainly has the following three categories: a kind of Tencent grafting first by the Beijing-East helm of the Pat Micro Shop; The second category is the shopping guide to attract huge investment in the pocket shop; the last category is the micro-credit Third-party service platform. In terms of profitability, the current industry is relatively beautiful to say the social distribution model, that is, in a vertical area, the same interests of the people to focus together, each other product sharing, recommendations, comments. The link to the product is from an external electric dealer's website. The community itself is profitable by displaying advertising, visitor clicks, and buying patterns. On the Internet, users can recommend each other to share products, discuss and so on. To provide users with discussions, but also for businesses to find a precise user.

Two main features of social distribution: sharing and recommending

First, share. Sharing will be one of the biggest models of mobile social-power companies ' profitability, such as well-known Big V, industry tatsu people, they have a certain influence, in a certain field and deep, any share, the point of praise may attract a large number of fans onlookers, fans through their comments will naturally generate trust in the product, and thus converted into purchasing power. A share of two, two share four, and you can get a commission from the share, who is not willing to do it?

Second, recommend. Why is recommendation so important, because as technology changes, people's shopping scenes and ways will change, and pc-based, mobile search may be less important, instead, people are more likely to trust a friend's recommendation. This trust will continue to be positive, using "forwarding", "Add Friends", "Interest Group", "recommend" ... and many other ways. The micro-business of the central, but also make shopping everywhere.

Whether it is to share or recommend, is a word-of-mouth marketing to the online embodiment. 10 years ago may be Taobao's world, but today? With the advent of everyone's micro-business era, I believe that the pattern of Taobao Unified world will usher in change.