Now the third party push is undoubtedly a push-alone big

Now the third party push is undoubtedly a push-alone, is said to have cut down 90% of the market, but if the AU also come in to play, it seems that the field of the variable has not been terminated.

As early as last 6 July, the union began to plan to push products, last October released after the release of the state. Now the alliance has told us that the product has finished grayscale testing and is officially open to all Union account users. If we pay attention, we will see the alliance in the major sites on the launch of the ads have been online, and friends of the main page of the message push portal is available. After the launch of the first month with user analysis capabilities of the 2.0 version, the league also fully killed in the market. This means that the third party push has been the result of this before the wide-net-type push, formally entered the era based on user insights of the precise push.

According to the information provided by the Union, its push products mainly include the following selling points:

1, product line Synergy. The Alliance provides a complete solution from statistical analysis to user feedback, and push products can work in close collaboration with these services. Accurate push is the premise of user analysis, the alliance based on application monitoring can provide channels, regions, versions, and several basic dimensions, and developers can be combined with their own data to build a more advanced description. Through user tagging and group management, push can be targeted.

2. Unique test mode. This pattern creates a sandbox environment that allows developers to redirect to test devices without disturbing the online user.

3, preset a variety of messages to open the action, developers can also be customized action.

4, the End-User experience level, provides a free of interference, cooling time, reminder settings, such as more rich push rules.

5, efficiency and stability level, the use of multiple applications shared long connection, intelligent heartbeat and other optimization programs.

In fact, statistical analysis and push has always been the same as a closed-loop up and down tour. There is no statistical analysis of the push can not be accurate, and no push the statistical analysis, nor can the data into value. Only based on statistical analysis to do push, the push results into data, and then based on the data to continue to optimize the operation of the project and iterative products-this is a positive cycle. So personally, the Allies do push is a kind of homeopathy, but also have to. After all, from a trend perspective, many small and medium-sized startups are already moving in this direction (see the Atom Move Cloud and Cobub Razor we introduced earlier).