Now the value of the online business of matchmaking is beginning to show

Absrtact: View the latest quotes the value of today's online business is beginning to show. Traditional marriage website Market gradually stable, so that more sites see the offline opportunities, the online site extensive user resources drainage to the offline, to provide one-on-one professional matchmaker

View the latest quotes

Now the value of the online business of matchmaking is starting to show.

Traditional marriage website Market gradually stable, so that more sites see the offline opportunities, the online site a wide range of user resources drainage to the offline, to provide one-on-one professional matchmaking services are gradually favored by each family.

In contrast to online services on the low pay will, low pay standards, a wide range of objects, offline service-oriented users, can accept and assume more accurate and personalized exclusive service costs, more space for development, higher per capita value. In addition, for the online precipitation of users to provide value-added extension services under the line, but also to meet the higher value of high-end user needs, improve the service chain, extending the industrial life cycle.

It also benefits from the growth of personalized pairing services (offline matchmaking services) and online services, century Jia Yuan 2013 year Q4 earnings net income increased by 20.4% from the same period a year ago, and the net revenue that the offline activity contributes is about 3.2 million US dollars, the proportion of total net revenue is 15.2%, the year-on-year growth 61.5%. For the whole year, one-to-one matchmaking business income accounted for 11% in 2013 and is expected to reach 20% this year.

Sina technology in the interview when the century Jia margin CEO Wulin Light revealed that, next, Century Jiayuan will also independent research and development of new customer relationship management system, so that the business can smoothly to more than two or three-line city expansion. In his view, this year's offline business will grow significantly and possibly overtake the line.

Unlike traditional matchmaking, the century Jiayuan will be directly under the line to get through, sharing the main station resource pool. From May 2013 onwards, the end of 2013 century good edge of the matchmaking business services have been all over the country 25 cities, with 30 offline service centers. In order to ensure quality and management, all take direct battalion, in the national one or two-line city has basically completed the layout. Online matchmaker through the main station 100 million member library for matchmaking one-on-one service.

Wulin Light told Sina Science and technology, Century good edge of the first decade, is to put more energy on the user and resource accumulation, for the offline attention is not enough. If we focus on developing the offline business this year, the growth rate will surely exceed the growth rate of the line. This year's offline direct store target is to reach 60-70.