Now the video copyright purchase is priceless without market

Absrtact: Now the video copyright purchase is priceless without market. Sohu Company vice President, Sohu Video CEO Deng Ye yesterday to the "First financial daily" reporter said. Yesterday, Sohu Video, Tencent video and Archie three video company announced the composition of video content cooperation Organization,

"Now the video copyright purchase is priceless without market." Sohu Company vice President, Sohu Video CEO Deng Ye yesterday to the "First financial daily" reporter said.

Yesterday, Sohu Video, Tencent video and Archie three video companies announced the formation of a "video content cooperation Organization" for domestic and foreign video copyright content procurement. At the same time, the three parties will be previously purchased film and television drama works to share. This is another big step in the video industry after Youku and the potato announcement.

Pattern change

This means that the pattern of the video industry is changing. One camp is Youku potatoes, the other is the three companies. Eric Consulting President Ranking that the three-party joint procurement and broadcast channels, will break the existing network video industry pattern, and establish a new industry order.

"This marks the video site in the copyright field of competition from the chaotic ' Spring and Autumn era ' into the giants of the" Warring States era ", the network video industry will enter into the cultivation of internal strength, to build their brand connotation of the competing stage. "Ranking said.

At present, the film and television drama Bubble is rapidly being squeezed out. The new media collection of film and television shows the copyright from 2009 to tens of thousands of yuan rose to 2011 million, but by the second half of 2011 began to decline significantly.

Liu Chunning, general manager of Tencent's online video department, told the newspaper: "In addition to particularly good episodes, this year, the average price per play should be at least 10%~20%." ”

Not long ago, Youku editor-in-chief Zhu Xianyang told this newspaper that since the 2012 Beijing Spring Television Show Promotion Conference held in late March this year, a film has not been sold yet, Youku also has not bought a film and television series.

The decline will continue, "just need" for film and television series began to limit the purchase of active. All sides are responding to change the current situation. The three-party cooperation of Sohu, Tencent, Archie arts and crafts includes the exchange of the four solo play, as well as the promotion of their respective resources and the future "joint purchase and joint broadcasting".

With the help of tripartite cooperation, the traditional film and television industry to obtain Sohu full matrix platform, Tencent QQ IM promotion platform, Baidu search engine platform support, resource value allegedly as high as hundreds of millions of yuan.

Industry adjustment

Last year, because of the high price of copyright video, Youku and potatoes face more challenges than the other three challengers, and these severe capital competition is behind, in addition to relying on copyright distribution based on the music network to achieve profits, most of the video listed companies and unlisted companies are at a loss.

The video industry began to return to peace after the first brutal period of growth. Le video network is also making adjustments, its response to this newspaper said this cooperation is conducive to the healthy development of the network video industry, in favor of more reasonable copyright prices. Le Video Network coo Liu (Micro Bo) told the newspaper: "For the music network, copyright distribution is only a video of the phased strategy, music network over the years accumulated copyright advantage, is gradually converted into traffic and advertising advantages." Liu said revenue from video rights distribution is expected to fall below 50% of the revenue.

However, Analysys International analyst Zhang Acha that this kind of alliance competition will make the network video industry barriers to higher, for small and medium video sites to further compressed living space. For the first-line video site, the cost of pressure to be controlled, revenue pressure will become the main problem.

He also believes that the original video in the field has a fierce competition in the relationship between the three manufacturers, behind the strong parent company support, so the platform operators relatively independent, this form of cooperation in the content procurement can reduce costs, but in the selection of content will be a big difference, Each website wants to choose the content according to its target audience, which will also bring challenges to the cooperative procurement model. And in the future, as copyright prices go reasonable, and the rapid growth of revenue capacity, the operation of video operating pressure eased, this form of cooperation will make the alliance of the manufacturers of homogenization competition more serious, and thus dismantle this alliance form.