Nubia Kufei: Domestic handset market growth slows

Nubia mobile phone general manager Kufei recently in the interview with the author, said, domestic mobile phone manufacturers in the 4G era, will further seize the current industry giant Samsung Market share, the domestic three operators to reduce terminal subsidy for the year domestic smartphone sales will have a certain impact, but for mobile phone sales channels will be very good.

Nubia recently released a new flagship mobile phone Z7, the main feature is still featured camera function, the use of 13 million Sony optical stabilization camera, 4G sharp 5.5-inch 2K screen, Gaotong 801 processor, and support 4G full netcom and dual-card functions.

Kufei to the author that the current domestic mobile phone manufacturers flagship mobile phone basically using 骁丽 801 platform processor is Qualcomm in China's main push products. At present, Qualcomm 805 processor is a transitional product, its own market time is relatively late, the product itself is not prominent, Qualcomm next year will launch 8094 of the chip. Therefore, for Nubia new flagship mobile phone Z7, if the use of Qualcomm 805 platform, sales life cycle will be relatively short, so Z7 use 骁丽 Dragon 801 platform, and the next generation of products will directly use 8094 platform, I believe this is also the majority of domestic mobile phone companies currently flagship products common chip platform choice.

According to the industry before the report, SASAC has issued a notice to the three major operators, the clear request in the next three years, a continuous annual reduction of 20% of the marketing costs. China Mobile is expected to reduce the marketing costs of 24 billion yuan in 3 years, while the three major operators in 3 years total need to reduce marketing costs more than 40 billion yuan. Operators have slashed marketing costs for three consecutive years and are expected to have a significant impact on carriers ' mobile-phone subsidies, advocacy strategies and the domestic handset market.

Kufei said operators to reduce terminal subsidies, and even eliminate the 3G subsidy, is more affected by the operators to customize the main brand, and the social open channel and the power of the channel to influence the promotion is effective, in general, will certainly affect the domestic mobile phone market to increase in shipments. But from another point of view, will accelerate the domestic mobile phone companies to the high-end mobile phone brand transition time, which will rob Samsung mobile phone market share.

Kufei that, compared with Apple, the main competitor of domestic mobile phone companies is Samsung, because everyone also on the Android system, Qualcomm Chip, domestic mobile phone brands in the domestic 4G market has been fast eroding the Samsung mobile phone market share, is expected in 2-3 years will be very sad Samsung days.