Nuggets mobile games Online

From now on, the wallet of the handset game maker will be filled with 3G.　　Article | "Well-off • Wealth and wisdom" reporter Huco Gluttonous snake is People's first impression of mobile games, the first generation of mobile phones basically have this game, for a long time, people immersed in and gluttonous snakes challenge the length of the game stimulation. With the advance of mobile technology, the simple game of gluttonous Snake gradually withdrew from the stage, a new generation of games, such as "gluttonous soft Girl", "Dream Bubble dragon" etc became to attract the handset player's fist products.　　These games and the gluttonous snake compared already obvious progress, the game not only has the character, the scenery, but also has added the pet, the music, to the game person, such handset game and the Internet game already has no difference. Although the mobile game progress, but due to 2G restrictions, these games in the GPRS wireless networking interactive game process, not only GPRS wireless network charges expensive, and wireless network interactive speed slow, even if you can play anytime, but always appear in the ointment.　　Therefore, the profit of mobile game manufacturers always remain at a lukewarm level, said the N-year blowout has not appeared. Unimpressed is the Golden 2009, the opening of 3G, once again awakened the enthusiasm of mobile game manufacturers.　　Beijing Flying Elephant Interactive Cultural Media Co., Ltd. CEO Xiang in the interview with the "Well-off financial intelligence" reporter specifically for reporters to show the three upcoming 3G mobile phones, Motorola, Nokia, Apple, these three phones are oversized screen. The new type of mobile phone is commonly used in large-screen design, Xiang that is to meet people's demand for mobile entertainment.　　Compared with the past, mobile phone is no longer a simple communication tool, but a set of music, games, e-books, such as a portable terminal. Xiang said: "The new 3G mobile phone listing will increase the heat of mobile phone entertainment, especially mobile games, because of its high entertainment and rapid warming." "Formerly a master of online games, is now a mobile game Master Zhangjingshang in the interview with reporters also expressed the same view, Zhangjingshang said:" The opening of 3G, to solve the previous slow speed, high tariffs, we have long been suppressed the enthusiasm of mobile gamers, in the 3G after the opening feel a great deal of satisfaction. "　　He also happily invited the reporter to see he is playing a mobile games "demon City", Monsters, Rocks, Zhangjingshang's new 3G mobile phone to make the game look very good, and the reporter noted that there are 180 players online. Before the opening of 3G, mobile games mainly focused on stand-alone games, these games, mobile phone users is the only player, upgrade is the most common type of game. At that time although there are some online games, but the degree of popularity can not compete with stand-alone games. Because games in addition to mobile phone charges, the game will also produce some fees, such as buying equipment, learning skills and so on.　　So in the 2G era, online games appear a little expensive. 3G opened the first solution to the mobile phone online network speed problem, for mobile phone users, if it is 3G mobile phones,40KB of traffic can let the mobile phone games play a very smooth game.　　Xiang that the speed of the upgrade will increase the game's dynamic, increase the stickiness of mobile games.　　Because compared with stand-alone games, the design of online games more exquisite, more rich plot, if the players want to play a good game, a few months of time is absolutely necessary, and the single game of technology good players, at most one months will be a breakthrough. In this respect, Beijing Eye Information Technology Co., Ltd. President Vuchunrei told the "well-off • Wealth and wisdom" Reporter: "3G opened, significantly increased the mobile phone game users online time, so that mobile games will be easier to cultivate game stickiness."　　"In other words, with stickiness, there will be users willing to pay to continue playing the game."　　In addition, the opening of 3G, the largest concessions from the adjustment of tariffs, 3G of the standard has been introduced, one months from about 200-1800 Yuan, now seems a little expensive, but the industry believes that, with the 3G market, the charges will certainly be cheap.　　Therefore, for the whole handset game manufacturer, they all think unimpressed is to the mobile game encouragement, the 3G opens, has brought the golden sunlight, lets their "money" clearer.　　Profit =100%+100% 3G era is good, in fact, before the advent of 3G, mobile gaming market after several years of development, has formed a set of mature profit model, especially the field of stand-alone games.　　Single game of the profit model is very simple, either by downloading fees, or through the process of purchasing experience in the game fees, payment can be a direct mobile phone payment, can also be a bank card or game currency payment, very convenient.　　It is estimated that the cost of designing a single game is about 100,000 yuan, according to the 24th survey results of China Internet Network Information Center (CNNIC), as of the end of June 2009, the total number of users of mobile games reached nearly 17 million people, accounting for 14.7% of the total number of mobile users. If these 17 million people have 1 million people willing to spend 4 yuan to download a single game, then this single game to achieve a 4 million yuan income, the profit is not 100%, but several 100%.　　But the charge of a single game is limited after all, and the market competition white-hot, there are many free download games, so the single game in the past few years, although the fire is not high profit. Online games and stand-alone games compared to although the download is free, but once entered the game, creating the game stickiness, the player will pay for the purchase of the game, the game, the longer the player to play the higher the profit, the profit is said to be a stand-alone game several times.　　Therefore, mobile game manufacturers in the 3G era are generally optimistic about online games. Beijing Apple Information Technology Co., Ltd. CEO Gauke told the "well-off • Financial Intelligence" reporter, their company developed the "Fantasy I era" online games, to now has achieved a good millions of yuan income. With the opening of the 3G, this tourThe play has recently appeared a small increase in the peak, so he is very optimistic about the future profitability of mobile gaming games. Data show that by the end of last year, China's mobile phone game market size has reached 1.365 billion yuan, the data is based on the operator's platform statistics, independent operation of the proceeds are not counted.　　While this figure is much inferior to the size of the PC game market, there are plenty of free games available in the market, and there are plenty of potential users in the market that are not satisfied with the game's needs. And China's mobile phone market users are still stable growth, 600 million of mobile phone users will sooner or later transition to mobile entertainment consumer groups.　　According to Germany and Capital founding partner Lixin to the "Well-off financial intelligence" reporter, China Mobile and Unicom and Telecom are also planning to build more 3G station, China Mobile intends to build 44,000 stations, Unicom and Chinese telecom plan to build 140,000 stations.　　Mobile phone quality and improve the 3G, gave the mobile phone games too many possibilities, anytime can play online games, is eating up the market share of mobile entertainment. Play is stimulated in addition to professional mobile phone game manufacturers in the stir, some peripheral game developers in the halo of 3G also began to enter the mobile games market.　　2004, 2005 a large number of mobile phone game manufacturers out of the market pattern in 2009 Years a big reversal. June 8, the Shanda network announced a 4-dollar price per share ads, a premium of 25% to buy a 51% of the shares of Friends of the century, the total price of nearly 42.6 million U.S. dollars.　　This action, can be regarded as the traditional network game manufacturers began to fully enter the mobile phone games market. October 14, the apple of the Eye Information Technology Co., Ltd. won China's broadband industry funds and Germany with capital investment tens of millions of dollars.　　In this respect, Lixin said, is because the Chinese mobile phone games market already has the investment value. In addition, the air network launched the first domestic 3G mobile games "seal God Online", and hope that the end of the year mobile gaming revenue can account for the overall income of 25% to 30%.　　Data from Apple's App Store as of the beginning of 2009 show that more than 6,000 games are available, which is the most downloaded app for Apple terminals. Nokia, Google, Microsoft, BlackBerry and Palm have launched their own mobile app stores under the profit-making effect of the App Store.　　In these app stores, mobile gaming is the biggest and most popular mainstream application. In addition, China Mobile mobile App Store (mobile harsh) has been on the line, the online application of more than 4,000 of the vast majority of mobile games.　　China Telecom and Unicom's mobile App Store is also being developed and is expected to be online by the end of the year. Giants, the mobile gaming market to bring more speculation, such giants, oligarchs between the game will lead to this market where? In this respect, Gauke told reporters: "In this industry there is no vicious competition, the more ginsengAnd come in and say the market is better.　　"And for him, is to seriously do his own game, with the game to conquer mobile game enthusiasts." It's like choosing clothes, not selling clothes, and not buying clothes, the key is popularity. A fascinating movie can be famous overnight. Kegong Home said: "We October again launched a large-scale game of history games," Pearl three ". According to the reporter understand, the current mobile games market in the best-selling online game mainly concentrated in martial arts category, leisure class ranked second.　　These games generally have storyline, can keep pets, can upgrade, can be an apprentice, but if you want to complete the game must pay. Payment is subject to the needs of the user, there is no limit. This kind of game Zhangjingshang said: "Play is novelty and stimulation, always want to know what is behind, so the game designer's trap."　　However, it is because of this curiosity and stimulation of the feeling that the mobile games market has become the best use of mobile entertainment. There's still a way to go. Although the mobile games in the 3G in the light of the Sun, began a new journey, but, mobile games short-term profit difficulties is also an indisputable fact.　　In order to get rid of this dilemma, most of the mobile phone games in addition to operator platform and online advertising, there are few good promotional channels. At present, enterprises have tried to use the joint operation of the way to actively expand the promotion channel. Nokia, for example, has stepped up cooperation on mobile games after investing in the air network. In this respect, Kegong home also said, now come to talk to them about what kind of terminal mobile phone to use to download the game of mobile phone manufacturers a lot.　　In other words, handset manufacturers are also trying to change the performance of mobile phones, so that they can better adapt to the needs of mobile entertainment. At present, mobile phone games in the mobile entertainment is the most clear profit model, whether it is a stand-alone game, or online games, are carrying out a simple toll channels.　　But the handset terminal screen is different, the operating system is diverse, the handset net swims needs to exchange the data between the different terminals, the terminal compatibility has become the handset net game development biggest bottleneck. Xiang said, terminal complexity, the mobile phone games developers put forward higher requirements. These people not only have to be familiar with the characteristics of various mobile platforms, but also to improve the different platforms of different versions of the phone screen matching. In other words, a mobile phone, must be applied to hundreds of terminals, in order to be profitable.　　This problem, the current technical force can not be overcome in the short term. In addition, the Shanzhai version of the game on the mobile phone games market also brought a big impact. From the application software to the game, are suffering from cracking and piracy impact.　　Piracy diluted the market share, plus the current tariff is not cheap, so the development of mobile games game is still facing a lot of problems. The current mobile phone game developers, the shortest way to make money is to improve the frequency of game development, constantly new, but this will cause the quality of the game and the attraction of defects, it is difficult to form a strong mobile phone stickiness, it is difficult to let the players pay. This is also currently the most let phone game developers headachesThe problem, many players, but willing to pay less, only individual games to achieve a better income. But sooner or later these problems will be solved. Japan now has tens of billions of of the space of mobile phone games every year, Japan's success of the number of Chinese mobile games developers see the future. In the words of the Kegong home, as long as the insistence, there is nothing to do, like the original Ma and other people.