Number 1th store strategy to join the family O2O layout again

July 1 News, shop 1th and the family FamilyMart China jointly announced a strategic cooperation to provide 300 family convenience stores in Shanghai order parcel from the service.

In March this year opened the Cosco two Bay City large-scale community service center, April Hand "beautiful special" chain Ultra, number 1th shop O2O strategic layout again overweight.

No. 1th Shop Operations Vice President Wang Haihui said, the family FamilyMart from the point is 1th store after the "On Time", "a", "the last kilometer" after the distribution of another upgrade. This service allows users to receive goods at any time, but also to take care of the user's privacy and security needs.

According to the introduction, shop 1th family FamilyMart to provide "24 hours from the" and "Cod" service. When the user orders, select the nearest family FamilyMart convenience store, parcel Service will receive SMS notification, the whole family arrangements for the custody of the package, users with valid identity documents and mobile phone tail to mention.

"Both sides implemented the business process, order data and the full docking of TMS transportation management system in early June. The two sides will also combine their respective consumer groups and store advantages, to carry out a number of market promotion cooperation. "Wang Haihui said.

Family FamilyMart Brand officially entered the Chinese market in 2004, has now entered Shanghai, Suzhou, Hangzhou, Guangzhou, Chengdu, Wuxi and Shenzhen Seven major cities, the number of head office has exceeded 1160. Neat store environment and standardized warm service by modern urban people's favor, "The family is your home" slogan and brand spirit deeply rooted.

Industry insiders said that shop 1th in the food, beverages and other FMCG market has a leading edge, daily necessities category of users to buy a high frequency. "Line up and down the single, the line from the" service model to a large extent to solve the network shopping mainstream people's internal needs, a one-time opening of 300 from the point of operation efficiency and cost savings in the advantages of self-evident. O2O aspect, 1th shop frequent attack, walk in the domestic electric dealer mostForefront。

In May this year, 1th store chairman Gege at the 12th Chinese Enterprise Leaders (Shanghai) summit analysis of the next 5 years of e-commerce trends that the traditional retail in the line, E-commerce to the line, and finally must be O2O integration. Future online retail will be complementary and interoperable, play their unique advantages, to provide customers with multi-channel and different scenarios of shopping solutions.