Number 1th will be in the second half of the clothing category on exerting force

Absrtact: April 28 News, different from other electric business platform, shop 1th in the food category on the establishment of a core advantage. Customer Investment Department director Mong Yuning recently revealed that the second half of store 1th will also be in the clothing category on the force. The second half of store 1th will exert force on clothing, but not

April 28 News, different from other electric business platform, shop 1th in the food category on the establishment of a core advantage. Customer Investment Department director Mong Yuning recently revealed that the second half of store 1th will also be in the clothing category on the force. "1th shop in the second half of the clothing will be exerting force, but different from Taobao and the all-inclusive of the cat, we around the spicy mom and beauty of these two groups of people do product screening." ”

No. 1th Store Customer Investment Department director Mong Yuning

From the 1th store official website learned that, in addition to food, 1th stores are vigorously promoting beauty care, maternal and child supplies, home textiles and jewelry, including beauty care in the subway advertising promotion.

Figure: No. 1th Shop Home Focus Map Location

Figure: No. 1th Shop Home second screen

It is reported that since the establishment of Shop No. 1th, has been highlighting the concept of "supermarket", the main food sales. At present, food sales have accounted for 1th stores total sales of 40%, of which imported food development rate is particularly fast. "China imports 10 bottles of milk, 4 bottles are sold in shop 1th, and 1th stores are up to 40%." Mong Yuning said that shop number 1th had built up competition barriers in the food category.

The category expansion of store 1th will have a head-on conflict with Dangdang. Dangdang listed soon after the choice in clothing, baby children, home textile plowing. Relevant commentators on the billion power network pointed out that the book started with the Dangdang and food to start the Shop No. 1th, customer base has overlap, but 1th shop users to purchase more powerful, in the category to expand on more advantages.

And summing up the past ten years, Dangdang CEO guoqing that the same quality of the old way of competition is wrong, should not and Jingdong mall big hit price war. "If you can choose differentiated competition, Beijing East focus on breaking the beauty of skin care, Amazon China Focus on food Ultra, may not have poly-Mei excellent products and the rapid development of shop 1th."