Number of pieces sold are zero, to be popular do not sell

Taobao shop on tens of millions, how can let from a stand out, popular, for the network shopkeeper, this is a technical work.

If the commodity "selling point" is not enough, then only "thunder Dot" to gather! Recently a number of powerful shocking selling products in the network turned out, including the price of 99.99 million yuan "abundant" of the big bricks, fashion publicity and simple models to form a huge contrast queen handbag ... Although the influx of netizens are "tourist group", related goods difficult to have a record, but this does not prevent the owner is not happy-"we are not selling goods, to be popular." ”

Reiping attracts onlookers

Miss Ren, the citizen, recently wandered on Taobao and found a product called the "fashion party Queen must have a dazzling silver handbag". Although the "fashionable, dazzling" words hit the eyeball, it is surprising that the product model is a normal looking, wearing blue and white striped sportswear girl. In 6 photos, the model assumes a variety of postures such as looking back and pockets, but it is difficult for the viewer to associate the "Party Queen".

After careful browsing of the page, Miss Ren felt strangely, "this Hefei shop sells women's clothing and recharge the main, except this silver bag, and no other bags to sell, and the other clothes in the store models are sweet-looking." "In addition, in the baby details, the owner of the package after a brief introduction, then focus on the" store and other items. "

Let her jaw-dropping, this is full of "thunder Point" bag price as high as 777 yuan, the owner of the "beholder, price as long as 777" advertising language, but let a bunch of colleagues to laugh unceasingly. Oddly, on the same page, the same package is only 77 yuan.

Yesterday, "Gold securities" reporter contacted the shop, the shopkeeper at first to "pro" to greet, but when the reference to "the price of the package Why the difference", the shopkeeper immediately silent.

The trick stretches for three years

Public information shows that the shop was created July 28, 2011, the product 30 days sold pieces of zero.

Ms. Ren told reporters, the shopkeeper in the shop put so "thunder map", should be to attract popularity, "I went to see the November 12, this picture is only hundreds of of the browsing volume, to 13th, the volume of browsing has become more than 4,000 times." So many people come in, there will always be someone in the shop to pick the goods, not to mention the store can recharge. ”

"Gold securities" reporter found that this picture as early as in April 2009 that appeared in Guangzhou, a Taobao shop. According to one of the ashes of the network to buy the most memories, "that store was opened in February when the shop, since the release of this picture, in a short period of six months to win more than 10,000 of the evaluation, the shop has leaped into the crown." ”

Incredibly, the bag only sold 37 yuan. User saved screenshots show that the inventory of goods at that time is 800 pieces, browse times to 14,000, but the purchase record is still zero.

Three years ago, the former Hefei shopkeeper once again use this Taobao artifact, homeopathy also will increase the price of 21 times times. "The shopkeeper also knew that this bag is very difficult to sell, simply raises from 77 yuan to 777 yuan, attracts the eyeball more." "Miss Ren said.

The price of bricks and a false shot

A similar wishful thinking of the network shopkeepers and many, such as "the Whole Express company's shocking brick" is also very prosperous recently.

A shopkeeper to the "Gold securities" reporter introduced their sales intent, "part of the courier attitude is brutal, and quite irresponsible, so that buyers and the shopkeeper are extremely depressed." Forced helpless under, we only launched the trick bricks, specially for dealing with those who service attitude is not good courier delivery. "If the customer is bad attitude of the courier complaints no door, you can take this product, the shopkeeper will find some bricks to send, and then choose the goods to pay the postage." This is responsible for sending the buyer the delivery of the piece, will be with bricks to buyer delivery. Then, the buyer chose to reject, so that the package sent back to the seller, and the seller also chose to reject, "so that we do not have to pay the postage, not a few bricks, the last store to refund your postage, the enmity we have reported." ”

Despite the sophistication of the design, the shop does not want to make the deal. Many shops emphasize "do not clap", "careful Clap", and the price is also set outrageous, up to 99.99 million yuan.

"Plainly, is in order to let you into the shop, you will find that the establishment of this type of shop more than two or three years, sales of goods for recharge, clothing shoes bags, health care products, such as more competitive industries." Just, the shop made the eyeball, but also to the outside world left a vulgar, boring impression, in fact, outweigh the gains. "said the net-buying talent.