Nutshell Electronic Xu Peng: What is it that makes us give up the plan of Millet 5

(According to: Xu Peng for Shanghai Shell Electronics Co., Ltd. Smart wearing CEO, led the Geak watch generation of second-generation products. Lei recently announced on Weibo on the micro-blog to get a new financing, the company valuation to 45 billion, by the way also said this month to release the next generation of flagship products Millet 5. But when I first saw the online 5 photos of millet, almost called the wrong name, almost thought it was our geak Slim. So familiar with the design, the same one forming a full metal frame, the same super narrow edge design, later found that it really is called Millet 5. 2013, we made a super narrow frame. Double camera phone (Geak Slim real machine and millet 5 contrast map left for Geak Slim) Yes, back in 2013, we have done ultra narrow border mobile phone, the internal development code is Geak Slim. We don't know, millet 5 so and geak slim such similar reason, also do not want to speculate, as a beautiful coincidence based on reference. In the 2013, after a few years of barbaric development, the smartphone market already has too much similarity, imitation or simply "plagiarism". If our shell electronics or blindly follow the trend to do boring improvements, will not receive too much response. So, to break through, at least find the bright spot that can really impress us. The narrow edges, the double cameras, are the design directions we thought were cool. Shell Electronics Engineers are also quite excited about how to fit a 5.5-inch large screen into a 5-inch phone mold. (Geak slim Real Machine front and back) the first person to eat crabs will face many challenges. The super narrow borders are exciting, but there are really a lot of problems to solve. For example, how can you protect a slim body and oversized screen with a narrow border? Do you have an anti-twisting bend? Not only is the challenge of structural design great, but also the choice of material is extremely harsh. Only the best but also the most expensive option-a fully-formed metal border. In all the related tests, Geak Slim withstood the test, at that time was a variety of caps. Hardware to solve a lot of problems, software is also. The border is narrow, the hand is closer to the screen, and the operation has a subtle change. We have designed a complete set of UI design and operation logic for the single hand mode to optimize for the purpose of adapting to the user-screen operation caused by the narrow border. (Geak Slim boot operation video) we made 50 sets of Geak Slim prototype, including our team, with the extraordinary have been TA stunning. We and our partners believe that such a design by the product of the company in the global market will also be welcomed. So, here's the problem. Why didn't we put Geak slim so good into the market? Because the phone is still not enough to bring a sense of it! The ultimate choice of a better smart watch, now want to be able to restore the decision at that timeExcitement. The reason is actually very simple. Nutshell Electronics as an innovative company; a company that deeply rooted the spirit of "geek" into the corporate culture; a company that must occupy a place in the world. We also have a team more value, more cool, more awesome project is also in progress, this is the Geak Watch 2 generation, that is now you see the Shell Intelligent Round table. We have chosen a more brilliant shell smart Round table! Compared with Geak Slim, we think that the shell intelligent Round Table is a more in the global market representative of Chinese-made products, but also a complete innovative products. It completely rid of the Chinese products "cottage", "plagiarism", "plagiarism" the adverse effects of all-round "crush" the world's similar products, and not only Geak slim as only in part of the details of the lead. (The Shell Intelligent Round Table Standard and pro version of black for the standard version) first of all have to say that the smart watch to do a circle is a great innovation. This is in itself consistent with the basic aesthetic of the watch, and while paying tribute to the centennial, we can even say that at least one year ahead of the great Apple Company. This is a revolutionary return of smart watches to traditional watches. Shell Intelligent Round Table shape atmosphere, elegance, and, more importantly, very hundred, in any style and scene performance are outstanding. And the selection of such a shape, we are to give ourselves a huge problem. First of all, it's decided that we need a complete round screen. At that time we spent a lot of energy, still can't find the right screen in the world, how to do? Well, a seemingly ordinary round dial with normal logic is so hard that we have to do it ourselves. The price behind it is staggering. We must be unprecedented in the face of the circular screen shaped cutting problem, must be overcome for the circular screen wiring scheme, backlight program, must withstand a very alarming material loss and good product ratio problem, to accept the fact that the cost is high. In fact, there is almost never a circular screen in a world ruled by a square screen. Circular means the improvement of cutting difficulty; a circle means an extra loss; a circle means an increase in the difficulty of wiring and redesign; a circle means a redesign of the backlight arrangement; a circle means a higher cost and a good product rate; The circle means we have to design a complete interactive operating system for the round screen; The circle means the world is fighting for you alone ... At this moment, we make unremitting efforts to have the world we see today-the first smart watch of the circular screen! This is a great pride! (Two display modes: HD LCD display True Color brilliant electronic ink effect clear and comfortable) The most proud is the Shell Intelligent Round Table unprecedented use of this tf screen; This unique screen, let the shell intelligent round Table randomly switch between the electronic ink screen and the true Color LCD screen, To say goodbye to a watch for time, you need to be sarcastic by pressing the button to light the screen and conquering the biggest pain point of the smart watch standby. In the sun, can be clearly and comfortably continuous display time. and needTo operate the watch, High-definition LCD effect gorgeous experience, the resolution is still the world's highest level of similar products. In this way, we found the perfect solution for continuous display time and standby time. (Limit standby 18 days normal use of a week is the same smart watch 5 times times) shell years of low power design experience full open, up to 157 system-level power optimization, regardless of the cost of low-power components used, ultra-high-capacity batteries, and finally let it have 15 days limit standby time, normal use can be charged once a week. This is a lot more advanced than the same kind of products that can only be used for one or two days! The Shell Smart Round table also supports Android and iOS devices, and remains the world's only one. (with a standard strap shaft, users can buy their own replacement bracelet) even if we have to consider the user to change the strap, 24MM standard strap axis, the choice to the user, metal, cowhide, plastic, canvas, ceramics, resin, like the purchase of their own replacement on the line. All the above mentioned advantages, until now, there is still no smart watch can be achieved. Of course there are more places I haven't mentioned. Entrepreneurial way, there is always a choice, energy can not be dispersed, to do to achieve the ultimate, to go all the way to the black. So, we made a tough choice to give up the Geak Slim, choose a more brilliant shell smart Round table, and put the company's largest resources into the project. Finally, the market also verified our judgment, the Shell intelligent Round table nearly 5 million of the public, breaking the Chinese intelligent products in the overseas market record, including the BBC, Gizmodo and many other big-name media to give a high praise. Determined to do the most awesome product of the shell electronics, made such a choice, gave up the Geak Slim, gave up the Millet 5 now adopted the ultra narrow border design. We do not like many companies, live in the "Learning" "optimization", we want to do their own things, will not be used by others "plagiarism". Rather than linger in the unhealthy mobile phone world, burn in cooler areas! What about you? If you go back to the beginning, how will you choose? (Source: Chinese technology information)