O2O closed loop is a pseudo proposition for most companies

O2O closed ring hot like the summer of Beijing, almost all internet companies are advocating O2O closed loop, as if there is no O2O closed loop is not sufficiently broad future expectations, there is no conceivable market value. But actually O2O closed loop is not only through the internet means can be achieved. Unlike other Internet innovations and operations, O2O closed-loop construction relies more on offline, a region that cannot be controlled by code and product design capabilities. Strictly realize the O2O closed loop is to establish a complete ecosystem, only in the community, cities, the country such a gap in the size of the market. Conversely, if there is no ecosystem support, the O2O closed loop is like a child's own imagination.

O2O closed loop is most important to achieve two o between the docking and loop. Online marketing, publicity, promotion, will lead users to the line down consumption, to achieve transactions, and then let the user experience from the offline feedback, offline users to lead online communication, online experience. Only the service runs through the whole process, the closed loop is really realized.

O2O closed loop behind the mouse control of the cement model, to integrate the network and offline two different behavior patterns. In these two links in the middle line is better to deal with, online user contact, participation, purchase, payment, sharing behavior have matured and formed habits. Although offline users also have a complete consumption process and habits, but this habit and method and the line is isolated.

O2O's appeal to users is not the so-called online display and offline experience, but a process that gives consumers complete service, throughout the entire transaction process, or even longer. Qualified closed-loop must have a complete service, in order to achieve the completion of the transaction, the user's initiative to share, so as to achieve the fundamental guarantee of continuous transactions. The service here can be either online or offline.

From the main line of consumer services, O2O closed-loop consumption model requires several steps: 1, to expand the impact of the site into a value flow, 2, guide users to the offline merchant, 3, users online under the consumer to complete consumption, 4, offline merchant record user consumption data, and submit data to the website; 5, Web site through the precipitation of user consumption data to determine the characteristics of the user, 6, the site for different characteristics of the user groups to provide targeted services; 7, the site will be different characteristics of users again into the offline merchants to spend ... In this process, the site is a comprehensive management of this role, throughout the only service, hope that users can cycle repeatedly in this ring action, must allow users to meet all aspects of the services provided.

One of the most critical aspects of the whole process is how to get the consumer data back online. If only the online users to guide to the offline consumption and to obtain the corresponding consumption from the merchant, this is only the site to the flow of traffic, which is paid by the effect of online advertising is not essential difference. This is now the vast majority of threatened O2O closed-loop companies in the state.

Whether it is a membership card, two-dimensional code is to be able to record the user's offline consumption data, from the data to obtain sustained income. This can be attributed to the line under the control of the merchant, only to allow the online merchants enough to cooperate to truly realize the O2O closed loop. Based on this, the vast majority of companies hoping to reach the O2O closed loop still have a long way to go. In the establishment of O2O closed-loop road, most Internet companies do not even than large chain restaurants, real estate developers, property management, chain shopping malls and other traditional industries have more advantages.