O2O countless gold miners, up the pace of rapid rise

　O2O on the road swarming countless gold miners, missed the internet era of businesses, absolutely do not allow themselves to miss the mobile internet era, no one can avoid the force of the Times forward.

Now, there are shops in the gold rush. Tall bat, a variety of vertical industry sites, are trying to do various layouts around O2O.

A representative is the development around the merchant, build mobile phone to display product, page or app. Micro-letter of micro-life, easy to purchase, wind chimes products and a number of third-party product providers, around the micro-terminal display, customer management, micro-shop has developed a lot of products. This kind of product choice many but most expensive, a merchant's micro-life price is 8000 yuan, if the chain stores need to invest a hundred thousand of.

One is a variety of platform classes, Jingdong Mall with the convenience store linkage to achieve the commodity O2O, the public comments, group buying and other sites are in the establishment of life services in the field of platform-level products. Commercial tenants in these platforms to display their products, discounts and other content, online easy but not perfect display, can only be from the platform needs of the dimensions of the start.

A lot of gold miners, but the level is not neat. Not everyone is rich big business super go shopping, there are many people just want to find a cost-effective store to solve the demand.

This reminds the old friend of the famous soap box story:

Unilever introduced a SOAP packing line that found a flaw in the production line: There were often no soap in the box. Can't sell empty boxes to customers, they have to ask for a study of automated post-doctoral design a program to sorting empty soap box. Postdoctoral people pulled up a more than 10-person research team, integrated the use of machinery, microelectronics, automation, X-ray detection technology, spent hundreds of thousands of, successfully solved the problem. Whenever there is an empty soap box on the production line, the detectors on both sides will detect and drive a manipulator to push the empty soap box away.

There is a township enterprises in southern China also bought the same production line, the boss found that the problem after a big angry, find a coolie: You give me this to fix, or roll. The coolie soon came up with a way: He put a typhoon fan blowing in the production line, the empty soap box will naturally be blown away.

Friends have recently had the privilege of contacting such a company, like a handyman who can solve problems.

The company's name is very q, up to step slip, domain name is also very simple w.cn. Mainly to do a like 58 with the city, net, Bai similar to a Life Service information classification website, to provide housing leasing, recruitment, business yellow Pages and other types of life service information, has now covered 380 cities around the country, while for small, micro-enterprises to provide intelligent mobile phone-side WAP website, App Show and other Internet basic services, but also from media marketing, Enterprise information, marketing training and other products and services.

W.cn founder CEO Sue has been vertical field Internet industry several times nuggets success, he is the founder of the Finance website Old Bank, 99 Health Net investor, he did not make a tall internet company, but every time keen to discover business opportunities and the success of the card, achieved more than 10 "small and beautiful" internet products.

If the w.cn stops at the Life Service Information Classification website, the front three mountain is difficult to climb. And do not say already listed 58 with the city, ranked in the back of the 58 net and Bai have nearly 10 years of industry accumulation and precipitation, strength.

So w.cn can only go his own way. Its founder Sudenzhan with friends, "w.cn for small micro-merchants to provide vertical in-depth Internet, mobile internet marketing Services, the model is somewhat similar to the 58 City + Taobao." ”

W.cn can provide intelligent mobile phone WAP website, app making service for all kinds of enterprises. Its 361 application plants are a "shop" that can produce apps in batches, and businesses can create their own app or WAP page display products with simple operations. At present, 361 application platform has been developed for different industry needs of different categories of templates to facilitate the use of merchants.

Products have been built, do not promote is "stagnant water", w.cn itself as a platform, summed up its services to provide all the merchant information, which can attract a certain amount of traffic. At the same time, w.cn also provide business from the media marketing services, through its already built QQ space, micro-letter, micro-Bo and other platforms tens of millions of fans, for the merchant diversion. If the merchant is in need, w.cn can customize the marketing plan for it.

If the merchant does not need to enlarge the promotion, in the store may through the two-dimensional code to promote own WAP webpage, the app product. Users only need to scan two-dimensional code can see the content of merchants want to show, shop waiter sister can be in the chat when the information to promote to the needs of friends.

Of course, if small, micro-enterprises have more needs, such as customer management, interaction, operational activities, online sales and other functional requirements, w.cn can also be based on the SaaS model for businesses to provide free information value-added services.

The Soviet and the laws also told friends, w.cn behind a very good capital side, not only to the small, micro-enterprises to provide basic services, marketing, extension services, but also to provide part of the loan services.

So far, w.cn website has been established for one year, investment 100 million yuan, registered users on its platform has nearly 50,000, solar PV more than 150,000, deep cooperative merchants already have hundreds of and in the rapid expansion.

Compared to so many big internet companies, w.cn is still a small potato. But this little potato has the potential to grow roots and germinate. Because its service is long tail user, and can solve a lot of problems free of charge.

Companies that do not aim for profit do not conform to market logic, in this respect, the Soviet and the laws of the answer is, "some enterprises to use basic services can fully meet their needs, but many brand enterprises certainly need more value-added services, such as the Seven wolves in the hundreds of stores at the same time on the line of our products, will certainly need staff training, brand marketing and other value-added services ”

Another company that intends to practise the 28 theorem. But for the "Gold Digger", the way to buy on demand is excellent.