O2O Entrepreneurship: The advent of the post-service market era

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Some people predict that the O2O concept is very hot, O2O entrepreneurship may reproduce the situation of the Thousand-Regiment war.

Some people think that O2O is a search plus a product display.

These ideas, too, too pc, too o2o!, absolutely not. It seems necessary for O2O to reshape the three views.

First of all, we have to understand a concept: O2O is a model, but is a very broad pattern, covering the vast, in terms of semantics, is not similar to "buy" such a specific model, but similar to the concept of "Internet of things." Because of its extensive coverage, many O2O applications also have geographical attributes, although in a specific field will produce direct competition, but the single point of Encounter "thousand Regiment War" probability is too low!

On the other hand, the O2O model contains the trading link, but the transaction is not equal to open a shop! And trading does not mean selling clothes and selling vegetables! Many people may be bound by entrenched traditional business concepts, saying that trading is a logical route like "peddler-stall-grocery store-supermarket-hypermarket". But have you considered that O2O is a revolution brought about by mobile Internet? Examples: What do you think of taxi software? Taxi software is a typical O2O application, its so-called "online" unexpectedly is the user carry, "online payment" is also carried. And, taxi software does not necessarily need to make money, the giant to buy a taxi after the software and the rapid development of the market with huge sums, the logic behind it is "buy mobile phone payment user group." To sum up, don't forget a few key points when you look at O2O:

√O2O has the characteristics of mobility;

√O2O may be a function;

√O2O more suitable for a "service";

√O2O is a revolution in the flow and trading of mobile internet services.

Post-Service Market era

With O2O's new three-view revolution many people's old three view, we also must have the concrete method. O2O is by no means a dream, O2O must be a concrete and achievable method, which can be scientific. I want to give the entrepreneur a suggestion, that is behind closed doors to go out to see the world. In addition to selling vegetables, in addition to the taxi has been mentioned, I from the current O2O project found a rule, that is: The Service market ERA has come!

To see the recent tube of concern projects: Ding Dong Community, Cloud Home economics, insurance, and so on. Careful analysis, we see these projects are not the past most enthusiastic about the platform, the portal, but the industry back-end market segments. Ding Dong community-real estate after the market, cloud domestic-mother and child after the market;

Which industries have value in the post market? I have summed up the law is "five", the house, car, wife, children, tickets. At present, we see the O2O can intervene in the service areas include real estate after the market, after the wedding market, after the car market, after the mother and child market, after the asset market. The mobile internet is changing our lives more profoundly!

After the emergence of the market era, the main reasons are as follows: urbanization process to bring industrial development, industrial development has promoted the development of supporting life.

In order to expand the city, we must first solve the industrial problem and solve the industrial problem so that the real estate industry can grow steadily. There is a work and a house, so there is life service. This is the logic of making the city. In this process we see two characteristics: First, the development of the service industry in China is very low, the third industry has a very large space; First, the combination of mobile internet and traditional services brings about the Revolution opportunity of service industry.

Use a case to illustrate the specifics of the service sector: one of my old colleagues, old friends, started a domestic entrepreneurship project a few years ago, similar to cloud housekeeping. Their initial model is similar to the foreign Home economics platform, similar to the current model of the pure Information service platform of Cloud home economics. Later they found a very big problem: the service quality of domestic business intermediary is too bad, monthly more than 5000 yuan sister-in-law often without training, encounter complaints basic with nonstandard way to solve. This poses a dilemma for the project: the recommendation of unqualified businesses to damage the interests of the Platform users, and these businesses pay capacity and willingness to pay a huge problem. So they decided to open their own stores, and the first payment and other means to introduce services, the result is the increase in profitability, improve service quality. Even the client actively said to them: as long as you insist, we firmly support.

The biggest shock of the story is that we've always thought that Internet projects are light, and O2O may be heavy and need to be heavy to solve many key problems.

O2O opportunity to start a business

So, can we sum up what O2O the rules of entrepreneurship? For the average entrepreneur, where is the O2O opportunity?

1, do not only focus on the "entrance", the flow of imports, industry access to the opportunity has not been many. No platform, from a single point of view to solve the problem has a future.

2, do not only focus on the Internet, may wish to try to combine the traditional industry and the Internet.

3, do not forget the geographical nature of the O2O, careful analysis of regional differences. One or two line city Shanzhai foreign projects exist, three or four-line cities and foreign countries are too different. Moreover, the three lines four line five line city may not have the huge opportunity.

4, according to the size of the service industry, development level to adjust their own model.

5, grasp the life of inadvertently key points, thinking about how to use the mobile Internet to bring convenience to everyone.