O2O Group purchase is how to make--home building materials network buy merchants participation

This article talks about home building materials network purchase activities in the merchant.

We in front of several articles, jokingly participate in the home building materials network buying activities merchants for business Laocai, pure ridicule, no malice. Hereby DECLARE.

In fact, in comparison, participate in home building materials network buying activities of merchants, even merchants Laocai, also absolutely belong to the kind of pursuit of progressive progress of the business Laocai, is belong to the revolutionary should unite the object, is home building materials industry, part of the progressive force.

1. Business thinking in the age of online shopping

Talk about online shopping, that is cheap. Home building Materials Network Group Buy Needless to say, it is also cheap. What "bomb", What "second kill", what "president of the sale", there is only one central idea: cheap.

We have said that online group buying is to unite and bargain together. The ideal of group buying is cheap.

However, behind all the cheap, hidden a philosophy of profit, a net-buying business thinking, that is, "small profits but quick turnover."

Small profits But quick turnover is an old concept, is not new. However, have done sales may know, want to achieve small profits but quick turnover is not so simple: Boli often can not sell more, the Merchant is dead!

In particular, home building materials industry, the price is not transparent, consumers tend to price fixed quality, cost 200 yuan, others sell 1000 yuan, you dare to sell 500 yuan? You dare to sell low prices, consumers are still afraid to buy your low-priced products. Remember in "small profits but quick turnover" exists at the same time, there is an old saying, that is "cheap not good goods."

But group buying changed the tangle.

On the Home Building Materials Network Group buys the Netizen, buys the activity is we take the lead eldest brother to arrange, the commodity quality we are trustworthy. Netizens agree with the quality of low-priced products. In this premise, to participate in the purchase activities of the low price of the merchandise has become the result of the negotiation of net friends.

In other words, group buying gives businesses a reason to cut prices. Buy to let the merchant price not depreciate!

Group buying also means running volumes. Therefore, the starting point of the group buying is to unite with "multiple sales" to ensure that merchants provide "boli" goods, the end is the merchant's small profits but quick turnover.

But in the traditional home building materials world, spread the "one year not open, open to eat a year" of calm. Merchants are proud of the high price, in order to reduce the shame to disdain the face of group buying lively, in the bleak still hold a noble head.

Relative ratio, side know to participate in home building materials Network Group buying activities with the times.

2. Play Network Group purchase

Online group buying activity is a play. The merchant is one of the main characters in the play, so to buy the activity, the merchant will be proficient in the network buy this scene, want to be able to play the network buys.

Not all merchants can play to the home Building Materials Network Group purchase. Excellent online group buying merchants may need the following features:

1 willing to profit from small profit margins. Or that sentence, small profits but quick turnover of the truth everyone understand, but really to do is very little, in addition to the above, I said the "Boli difficult to sell" obstacles, but also from the human nature of the benefit. We do not mean to participate in home building materials network buy The merchant idea of how advanced, but they are in the business or unintentional contact with this business opportunity, they participate in the activities of the network group buying really feel the advantage of small profits but quick turnover. Still tending to profit, but tending to lean;

2) Dress up before the play. Home building Materials Network group buying, play before the dress is very important. Although we often see the online group buying activities lively scene, but the play Kung fu outside the drama. The focus of the network group is actually the activity of the network registration, registration has been successful, the group purchase activity is also more than half of the success.

What is the Internet enrollment? Rely on the group to participate in the activities of the brand and product promotion. Online group purchase of the application page is like a drama of the front ads, quite important. Online Group Purchase registration page content, fully embodies the characteristics of the era of online shopping: to "have a picture of the truth", but also have "explosion" there is a "special" has "a second kill" has "bargain". (Details we will be described in other text) chattering, quite to the force, online group buying enrollment will be enthusiastic.

At this time the cooperation of the Merchant is very important: to be willing to abandon the traditional home building materials dealers profit concept, to understand the most users buy the goods, to know how to locate the packaging of their own "burst" merchandise, but also to fight for the Internet group buying activities in the competition when the protagonist ...

3 Stage Kung Fu. Online group buying began, the most important thing is to bargain the play.

The leader who organizes the online group buying activity needs to haggle the skill, the merchant that participates in the bargain also must have the skill which is good at chopping.

"Being bargain" is also a technical job. Although the merchant is only a supporting role, but, the supporting role needs to perform skills, and haggle with the division, out of the ordinary, witty line, not only to allow consumers to enjoy the benefits, but also to adhere to their own baseline, not to bones, throwing.

A supporting role can also win an Oscar. Participate in the network buying activities of the merchant to have the thousand knives other people think that the blood is still alive standing quietly and laughing calm bearing and demeanor. In fact, the process of bargaining is to fully display the brand image and style of the merchant's perfect opportunity to bargain at the same time is doing their best to publicize the brand and quality of goods a good time. Every cut, every link, is an opportunity.

Remember: Users should be cheap, but also have the quality of cheap. Bargaining is not only to reduce the price of goods, but also in the process of the price of the product to render the quality of goods, thereby improving the value of goods. Value is more important than price.

Participate in home building materials Network Group buying activities may encounter the biggest tangle is the lead eldest brother to two of similar commodity suppliers at the same time on the stage PK price. To the merchant who does not understand this trip, it is absolutely fatal. At this time not only to calm, wits, but also flexible, good grasp fighter, the attention of netizens to attract your product quality and value, rather than blindly with the opponent PK price.

Stage 10 minutes, 10 years of work under the stage. How to perform on stage, to see whether the merchant stage is fully prepared, but also to see the performance of the merchant talent.

4 attach importance to users. The tradition of online shopping is to pay attention to the user experience. This is a point we specialize in scroll (see how the group buying is made?). Four. Home building Materials Network Group buying user Experience "). As participating in the network of home building materials merchants, grasp the needs of users in the sale of goods and services to emphasize the user experience, it is necessary, is the key to the growth of enterprises.

There is another reason to focus on the user experience, which is that online group buying activities often bring a lot of orders. The sheer number of them may be far from what people expect. For example, a group purchase set 500 sets of cabinets! (Oh, this is not the most record.) This number is an astronomical figure for the traditional shop operators!

The merchant who was worried about the order is now beginning to tangle with other things: do you have enough personnel to measure and install the site? Do you have enough customer service to answer the questions of many consumers? Is your production capacity able to keep pace with the group buying activities? ......

The most terrible is the snobbery of people: no work, desperately to please users to win the favor of users. Have work to do, and self-righteous, don't put the user in the eye, forget the user experience.

Water can carry a boat. Here's the boat, is the Netizen Word-of-mouth.

Operating network buying is in the business of Word-of-mouth users, so the user experience is particularly important. You value the user experience, netizens will like you, and will use the Forum QQ Micro-Bo letter to express their joy. So the Earth people will know.

Is there more marketing branding than online Word-of-mouth marketing? So be sure to pay attention to the user experience.

5) surplus in the play outside. Have seen home building materials network Group Buy people will ask such a question: online group buy so low price, the merchant still have profit?

However, we do see a large number of merchants to participate in home building materials network buy and quickly grow up. Small profits But quick turnover is one aspect; saving a lot of marketing costs is on the one hand; the fixed cost of production by mass vinyl is on the other hand; more we can hardly imagine the aspect: The merchant obtains the user by order in advance the massive deposit, often the non-standard product needs the long custom period, if again drags the supplier the material fee, What can you do with a lot of money plus plenty of time?

A glimpse of sack is hard to see. But you know, the net buys this game, the game rule changed, the play also changed, the profit pattern can also change.

3. The development of the net buys the merchant

With the development of home building materials Network Group buying, the merchants participating in the network buying will also develop together. The next question is: How do you develop after growing?

There are generally two ways: first, the sky, that is, settled on the Internet home Building Materials Mall, the second is into the land, that is, the traditional home building materials shopping malls. (It is also possible to start separate offline stores, but this is a rare case that is not discussed.) ）

Feel and network group to grow up with the brand, really high bird flying sea wide by diving at ease, this is because they started at home building materials in the future development of the core link O2O, so heaven are convenient.

Line online under the dual-track, and through the network group. Up and down.

When you are proud, don't forget the brand image and user experience.

(This article is the original, only representative of the personal point of view.) All rights reserved, reproduced or quoted please indicate the source. ）