O2O has become a new model of the electric business mode line down to hit the bottleneck of the electricity business

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For the past more than 10 years, the field of electrical business through the Consumer-to-consumer, as well as business-to-business and other forms of electronic business development, Taobao market has changed the people's understanding of the electrical quotient, can be said that no Amoy Bao once in our country has been popular for a period of ebay, there is no now in China to make a full swing of the electric business industry Cat, Jing Dong and Su ning become the current electric business development of the troika, however, with nearly two years of electricity prices in the field of blood and endless complaints from consumers, relying solely on the Internet, the only channel to develop electricity business seems to have encountered bottlenecks.

Jing Dong in the field of electric power for many years, but achieved a huge investment made a yell of the electric business quasi giants, Tencent once the electric business strategy has been difficult to mention, even once ebay also had to leave the Chinese market, from the electric business of floating in the deep view, especially in recent years, Taobao and cat in sales gradually show a decline in view, The development of China's electric business industry has encountered a great bottleneck, and the core of this bottleneck is that the traditional electric dealers have no good protection measures for consumers, which naturally caused consumers to choose to leave.

O2O has become a lifeline for the development of electric business

However, on the one hand, the development of traditional electric business encountered bottlenecks, but on the other hand with the rise of mobile internet, the O2O of this local life service model has become the current hot hands of the electric business model. This online and offline close combination of the electric business model to effectively enhance the trust of consumers, and anytime and anywhere to communicate with each other, plus the advantages of localization, can quickly let the promoters find suitable for their own consumer goods category, For example, through the micro-letter of the Circle of friends can find 123 of friends to the local special snack shop to have a great meal. And the beauty of the women will invite girlfriends to a discount mall to sweep goods.

and whether it is to sweep the goods or dinner, can be in advance through the online booking, and then to the field for consumption, which can make their own consumption can be further reduced, but also to enjoy more cost-effective services. This is the localization of the O2O to consumers of the temptation, it is this temptation, a lot of traditional department stores also fancy this point, so wangfujing, Nanjing department stores and other traditional department stores have played a O2O model, hoping to let oneself have an internet thinking.

O2O is not omnipotent, there are many difficulties in itself

Looks like O2O. This kind of electric quotient mode can solve the problem of consumer distrust, combine the preferential and convenient and effective, so it can effectively break the bottleneck of the current electric business development. But in fact O2O this kind of operation model itself also has some difficulties, in one hand the user appraises how to come? As long as it involves the user's evaluation, many people before consumption will be careful price comparison, and thus to obtain firsthand information, in O2O consumption, Word-of-mouth will play a key role, However, in the evaluation of O2O is often a good thing not to go out bad news, this also let some offline businesses hesitate and the power of cooperation for a reason.

And there are a lot of changes in the service itself of localized life classes, take the hotel, there may be more than 20% of the turnover rate, when today a consumer to praise a hotel, perhaps the next day or a few days after the store will say goodbye, which also makes the user's consumption more difficult. So that is not what the electrical business form on the O2O can realize Sparrow to Phoenix, in fact, O2O is just a mode of electrical business, want to succeed also need operators unremitting efforts. This article by http://biandao.xinruixuexiao.com/Chengdu choreographer Training first A5, reprint please indicate the link source, thanks the cooperation!