O2O is a pit

Http://www.aliyun.com/zixun/aggregation/33721.html ">2014 years of Science and technology circle the most fire concept should be mobile Internet and 020." The maturity of the PC interconnection and the large number of smartphone applications, so that the phone has unlimited imagination space, so who does not mention the two concepts feel outdated, whether the PC giants or small and medium-sized enterprises, of course, including technology media, are all advocating these concepts.

A few days ago to participate in a power industry sharing meeting, there are friends asked: Apparel enterprises O2O to do?

My answer is: This is a pseudo proposition in itself, first of all to confirm: apparel class Enterprises really need O2O? Second is how to do the problem. For the ordinary clothing and hats products, consumers are not like the luxury of the pursuit of noble services and genuine protection, nor as hot pot and KTV must be offline to complete the service. The General people's requirements for clothing is style, quality and price. Plus the convenience of the network, not everyone has time and like to go shopping, most people to this kind of product appeal only once, O2O for such enterprises is not icing on the cake, but the superfluous!

In the concept of O2O, group buying is the earliest practitioners, the current group buying market, almost all of the goods disappeared (the cost is not a group purchase), the remaining few are all living services. This also confirms to some extent that O2O is not omnipotent.

Huang Jo in his book, "O2O" in the chapter on the O2O, launched the three paths: 1 share customer resources, 2 share of commodity resources, 3 purchase links complement each other. This is also at present we can think of the development of O2O mainstream ideas. But it's all in the fast-selling and standard products, and it's not worth much. The electric Dealer's center of gravity from the initial cheap to the convenience of today. Relative to the convenience of this core, O2O is a back theory.

O2 can be understood as a connector between two forms of line is a medium and mode, the future will not have a clear line of the next point, all the business activities will rely on the advantages of online and offline to carry out, simply said the independent David O2O model of how big the future does not have much practical significance.

Millet success, the media are advocating the fan economy, the imitators countless, but in addition to millet but few winners. Because few people are concerned about millet behind the 2000-person customer service team, star Entrepreneurial team and a strong supply chain. This is like the story of seven steamed buns: Eat six are not full, to the seventh is full, so someone to study the seventh steamed bread has anything special, have to analyze the past life of steamed bread.

Any thing, grasp the good, end then into empty! Whether O2O or mobile internet, the essence is better service to the user, improve social efficiency, as to what mode, Cat has Cat road, rat mouse, blindly pursuit of formalism, will only go to the trifles of the road.

The essence of electric O2O is to solve the problem of convenience and information flow, and solve the problem of trust and service. If the kind of electrical dealers to go down to the line O2O, is undoubtedly parody. Like clothing shoes and hats, 3C digital such as impulsive or standard products, the current mode of electrical business has been basically able to meet demand. and home class, automotive, catering services such as experience type or service industry, O2O can solve the problem of passenger flow and service, and eventually will be landed online.

Return to the title of this article, it can be said that O2O for life services and experience class industry is a new opportunity, but for most of the standardization or impulse consumption industry, is a big pit.