O2O is not a pseudo proposition

Not long ago, to give Cloud + end strategy, Alibaba released "Code on the Amoy" platform, hope that data, transactions and terminal stores close docking. Ali COO Zhang Yong believes that line offline link is an inevitable process, but the business model is not the same, O2O this concept is a pseudo proposition.

The current code on the Amoy release of the first 5 applications: Scanning code shopping "commodity Code", logistics after the sale of "service Code", store display "code shop", relationship maintenance "interactive code" and help the media directly become the sales channel "media Code."

Alibaba said, with the help of mobile phones such as Taobao mobile terminals, "code" will become a new channel, from identifying information to provide services. Merchants are able to precipitate customer relations, through the online-offline trading closed loop.

This in the industry, is Ali to achieve a big O2O another attempt, but Zhang Yong does not like to discuss this topic, because he thinks O2O is a pseudo proposition.

"It is an inevitable process to support new businesses with different lines of industry and offline connections that upgrade the different products to Internet thinking and Internet behavior." But in different industries the choice of the way and the business model will not be the same. Zhang Yong said.

He believes that any industry has the possibility of using Internet thinking to upgrade business form, but this change is difficult to use a unified or single O2O proposition to solve, discuss this topic must look at industry scenarios and pain points, such as how to use information technology upgrades, how to use large data and so on.

In fact, at present Shun Fung launched the "Hi Guest Shop" is very concerned about, not only to achieve the user self-service delivery of goods, but also to the electricity business resources under the line to promote, to achieve the line offline under the access.

Zhang Yong admits he is also experiencing hi Guest shop, and is very concerned about how this model will develop. However, he said that when considering the issue, Alibaba will focus on consumer data, business resources and the acquisition of a large number of new assets, such as how to enhance value.

"Whether it's on line or offline, eventually everyone will be online," he said. In fact, today has not turned out who online who online, as long as the internet is the embryonic form of new business. Zhang Yong said.