O2O may be the direction of the transformation of retailing for quite a long time to come

"Relative to the transitional business model of pure E-commerce, O2O may be the direction of the transformation of the retail industry over a long period of time." "This is the content of the speech of Su Ning's chairman, Jindong, on July 28 in Jiangsu Province," the ideal and belief education practice of non-public economic persons in China.

As one of the most important years in the field of non-public economy, the country will carry out the education practice of the ideal and belief of the non-public-owned economy with the main content of "faith, trust, confidence and credibility" as an important task. As a leading enterprise in China's private enterprises and retail industry, Suning is one of the 20 large circulation enterprises that the State has focused on cultivating. In the Internet when the tide came, jindong with the courage of the broken wrist resolutely announced suning to take the Internet retail transformation of the road, and the most domestic unheard of O2O retail mode. It is Jindong Bite's spirit, and with the help of the country to deepen economic restructuring of the important opportunity to make suning successfully transformed the Internet retail Enterprises, and recently released the Chinese listed companies in the top 500, one at a time to lay the first position of Internet enterprises.

"Layout decides the pattern, the pattern decides the result", this is the jindong in sharing the speech to leave a deep impression to the person. He believes that the rise of O2O consumption, compared to traditional physical retail and traditional electronic business, only O2O can let consumers experience the "fish and Bear Bear" benefits, this is an irresistible trend of consumption, we need to grasp the era of opportunity. Once the traditional retail industry into the wings of the Internet, once thought to be a huge burden of offline resources can turn into gold, the balance will be back to own the line under the full channel of the retailer Tilt. According to the industry environment, since Twelve-Five, the state has vigorously promoted the transformation of new technologies such as virtualization, large data, cloud computing and so on, and its leaping development speed has provided infinite possibility for O2O mode.

When talking about the Internet transformation that many non-public enterprises face together, Jindong combined with his more than 20 years of retail experience, the Internet is essentially a tool, it is not possible to completely replace the entity, but it is also the general trend, when it is like the atmosphere of the whole society, every industry, every business should be internet. In China, there is still no profit of the business of Enterprise independent, relying on the platform of online merchants, more than 80% of the losses. He believes that the pure electric business model can only be a transition mode, the future of the retail enterprises, not only online, but also not only online, but must be line online under the perfect fusion of O2O mode. Jindong This forward-looking forecast has been beginning to show, the recent industry in the major enterprises frequently vigorously layout offline business has been the best evidence.

Suning Internet Retail Blueprint as the chief designer of the Jindong, and the enterprise 1999 the first transformation is different, this time he is more behind the scenes, in the brutal market competition, to make a win-win business strategy. Jindong's wisdom and conspiracy has been the outside relish. He shared in his speech that "we focus on our opponents and focus on our skills, which fills us with the confidence to win, which is more important than gold, and because of this, every time we can turn head-on challenges into opportunities and ultimately achieve leapfrog development." "While the confidence of Jindong is the source of the market, on the other hand, it originates from the government's innovation and transformation environment, as well as the support and guidance of the innovative enterprises."

Jindong in this "national non-public economy person ideal belief education practice activity" the speech once again strengthened Su Ning's transformation road. As the leader and practitioner of the O2O model, Suning has a positive role in promoting the development of non-public economy. From the overall environment of the industry, Su Ning's O2O model is gradually becoming the mainstream development model of various industry enterprises, Su Ning is on the Internet transformation Road is also going farther.