O2O mode is becoming a hot spot of mobile internet

Silicon Valley September 29 news, O2O (onlinetoof-fline) mode is becoming a major mobile internet hotspot. The core of the model is online trading and offline experience. With the development of consumer habits, the maturity of mobile payment and the enhancement of business marketing awareness, various applications of O2O platform are emerging.


　　


market potential is huge recently, Alipay and top grade discount jointly launched shopping malls O2O shopping services. Consumers in the shopping malls, as long as hand-held a set up a Alipay client mobile phone, shooting merchandise two-dimensional code and complete payment can be taken out of the delivery. And just in July this year, Alipay and the media, Poly cost-effective tripartite jointly announced to provide consumers with O2O mode of consumption scenarios. Users can take a mobile phone with Alipay client to take a two-dimensional code to buy the goods and services in front of the distribution screen. At present, Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Nanjing, Chengdu, seven cities have opened this service.


　　


In addition to Alipay, Tenpay recently announced that the micro-letter and Tenpay bundled together, relying on micro-letter shake, two-dimensional code scanning and other functions, targeted to develop a variety of payment methods to achieve O2O online payment and online business integration. Tenpay General manager Rei Zhiming said recently, Tenpay will rely on micro-letter, for users in clothing, food, housing, use, travel, music, travel and other seven major areas of life to provide more convenience. Future line under the combination of the model can be a lot of innovation and product development, based on Tencent's mass user platform, Tenpay will be mined for user value application to achieve comprehensive integration. and the rapid development of mobile internet has surpassed the traditional Internet users, 900 million of mobile phone users of the huge market will enable third-party payment enterprises through the mobile phone through the online resources, real


　　


O2O. Tenpay has launched mobile payment products based on different platforms, such as Android, Apple and Symbian, with more than 20 million downloads installed.


　　


data show that 2011 China O2O Market size of 56.23 billion yuan, the next few years will continue to grow, is expected to reach 221.16 billion yuan in 2015. In this regard, Analysys analyst Meng that "O2O has become the product of the gradual deepening of the Internet in the traditional industries, but also for the payment enterprises to provide a broader potential market demand." ”


　　


face the potential risk


　　


O2O Model innovative applications and business prospects have attracted many internet bosses to get involved. During the recent Internet conference, Tencent CEO Ma said he was bullish on two-dimensional code, saying it was the key entrance to the line. It is reported that Tencent based on mobile phone


　　


QQ and micro-letter to do a lot with lbs (positioning service)-related services, the current interface to the number of LBS calls up to 700 million times.


　　


However, the industry revealed that the current two-dimensional code industry does not appear mature business model or scale of commercial applications, industry participants in the entrepreneurial phase. Therefore, overall, this industry opportunities and challenges coexist.


　　


In addition, although the O2O model, as a new model of the combination of offline commerce and Internet, solves the problem of electronic commerce in traditional industries. However, the model is not a simple internet model, the implementation of this model is not a small challenge to the offline ability of the enterprise. Experts said that with a large number of advantages of user resources, a higher degree of localization of vertical Web sites will use this model to become the main force in the future E-commerce market. such as domestic imports of wine direct purchase platform Wine United States recently announced the launch of O2O strategy, vigorously develop the offline system, in the country to open wine Experience Center. According to the plan, the wine American net will open 100 wine Experience Center in the year, will climb to 500 in the next 3 years. Wine American Network CEO Luide introduced, and 3C, books and other standardized categories, red wine has obvious non-standard features: not only different wineries, different brands, even the same winery, the same brand, the year, wine taste and price are different. The non-standard characteristic of red wine determines that it is difficult for consumers to choose their own wine according to their knowledge. Therefore, through the online experience shop, wine tasting experience can be landed, promote the line under the effective synergy.


　　


In addition, the key point of the O2O model is that the platform attracts consumers online, but the services or products that are actually consumed need to be experienced by consumers online, which puts higher demands on offline services.