O2O mode is the direction of traditional enterprise development

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With the development of Internet technology, as well as a huge netizen data, today is formed a "internet heat" in the past the traditional entity enterprises have joined the internet era, even the world's top 500 companies gree air-conditioning in the past, has been the use of traditional marketing mode, but to the Internet, Big data explosion period also quietly into the internet marketing model, that is, to take O2O marketing mode, namely line under the marketing model. According to the author understand in the "Gree" adopted O2O marketing model after its profits have been greatly increased, according to the relevant data show 2011 "Gree" in the number of employees is more than 90,000 of its gree electrical appliances income of more than 80 billion, and this year's staff in more than 70,000 of their electrical revenue is close to 120 billion. From the above data can be seen in the Internet for its traditional entity enterprises important role. Gree Chairman Mingzhu also said that the Internet for the development of traditional manufacturing industry has a good role in promoting.

For Gree in this year's sales data and compared to the past can be seen using O2O marketing model to bring huge profits, while the use of O2O marketing model is not only more rapid dissemination of product information, but also to the company's brand more extensive promotional. can also give customers a good experience, said here may be some friends will ask how this can give customers a good experience? For today's consumers, when the need to buy things, usually before the purchase will first through the network to understand the performance of the product, style, price, etc. After you know this, decide whether to buy. This can be better for customers to save time costs, human costs and so on. If the enterprise does not establish such a network platform, even if the user through other online promotion and learned that the company, customers only through the simple online publicity to understand, want to know more details of the situation will have to call or run to the company to understand, when taking these two ways to understand the product is not satisfied, This is not to the customer as a time cost, and the loss of human costs, but also has a certain economic losses.

In today's small and medium-sized enterprises are aware of the powerful advantages of the Internet, many enterprises in the construction of their own official website, and some even build their own online mall to set up their own professional network marketing team, such as: Gome online, suning easy to buy and so are a successful use of O2O marketing model case. At the same time in the current author of the company, is also the use of such a marketing model, the company is mainly selling "coffee machine" trading company. Its main sales channels are through the network, general customers through the search engine to enter the company's Web site, their needs for a detailed understanding, such as: When a customer needs to buy a semi-automatic coffee machine, then he can be very clear from the site to understand this semi-automatic coffee machine, model, performance, price, style, At the same time can also be compared with other sales of coffee machines, if the customer through the site to understand the satisfaction, you can directly call to understand or make an appointment to see the real thing, if the transaction after the direct offline purchase payment. At the same time, this is also the author understand the essence of O2O marketing model: To line for the front-end to achieve the effect of promotion, offline for the terminal to give customers a good experience of the entity, in order to achieve the purpose of sales.

Comprehensive above: The author thinks the traditional enterprise can better do line "O2O" marketing mode, is the perfect combination of integrated marketing, is today's traditional enterprises and the perfect combination of the Internet. will give enterprises to create better glories, such a marketing model is the traditional enterprise development good direction.

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