O2O mode: Perhaps the next feast for the local site

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There is no doubt that the development of electric power into the "burning money" and "Beach" era, business, Business-to-business, Consumer-to-consumer, O2O (group buying) at the expense of hundreds of millions of people have become commonplace. As if a multifaceted of the princes of war, we are crazy to occupy their own territory. Gorgeous funds and model of the electric business war, let us these grassroots stationmaster is "silly eye", even we keep asking oneself: you have meat to eat, we must have rice soup to drink?

Hard search, I gradually find their own positioning: the combination of local reality, the development of their own characteristics, to find their own "Rice soup." And in the study of various electrical quotient mode, I found that can and local actual combination of the best is: O2O (online to Offline) mode, online trading online experience. Now the analysis is as follows, welcome to make bricks to encourage each other.

One: O2O is the survival exploration innovation with the development of local characteristics

The limited living space needs new pattern exploration and practice. To think of it, it has been more than three to escape from Beijing. Three years of three-tier cities in the Internet industry, experienced the frenzy of group buying, real Estate network, community forum, the rise of local electricity dealers and the infiltration of classified information expansion. Local Web site small internet living space, the situation of the wolf more meat, but also let me in this small city "changeable". Today, the enthusiasm of group buying is not, the winter of the real estate may have come, local news sites and the authority of the Forum to make the local portal life is not easy, large classification information strong into the partition of the final "information platform" this territory.

The situation is not optimistic, requires local Web site must remember two words: innovation, combined with its own advantages of innovation. So what are our biggest strengths? We know the local market and familiar with it! The O2O Online Trading experience provides a new user experience model. Local people we are familiar with the local business we are familiar with the local Web site operation model we understand that the perfect combination of the three model is not "O2O" mo.

Second: O2O can bring consumers the most authentic consumer experience

The real consumption experience is the biggest characteristic that O2O mode is suitable for local website development. In fact, group buying is hot enough to glimpse. We order online, the offline experience busy. Of course, group buying is currently in decline, the reasons for all kinds of blind expansion, operating costs increase, customer experience poor feeling, and so on. But I think it is not the problem of the model itself. O2O to solve the problem of good faith records, so that each of the offline experience of the real online record down. Strengthen management, the online and offline two Terminal Services, the consumer experience to maximize the sense of O2O, we believe that the future of unlimited.

In addition, we should also see. Local site O2O Unique advantages. such as the mode of electronic business, such as how to develop, some local products and services, it is impossible to hang Taobao and other shopping malls on sale, such as wedding please emcee, decoration company, Barber, domestic services, catering and entertainment. These are the treasures of the local website O2O. And these, in the baptism of group buying wave, we are no longer unfamiliar with online consumption online experience, but also invisibly for local Web site O2O development paved the way of thought.

Third: Real interactive marketing can be combined with local business depth

Remember a friend told me a word: you want to find the merchant information, business is also looking for you. Yes, when we find a trustworthy decoration company, housekeeping company, Barber and distressed, those good businessmen may also be looking for us. In our time of life, information is always so asymmetrical. This kind of wrong, is our opportunity. Years of market groping, I summed up a word, the need for how big, your market and career is how big. Since our local businesses are looking for each other, why don't we build this platform and provide this service? Local website O2O mode, can make full use of this interactive marketing and local business in-depth integration, in good faith and quality of the big, common development of everyone's cause.

In addition, O2O can make full use of online platform, combined with the offline experience, to build business reputation. As the saying goes, the Golden Cup is not as good as the people's reputation. The word of mouth is really a "virtual" things, can not see; local O2O network platform to the "virtual" to give the real thing, so that the whole link is real, see touch feel.

The local website O2O development is a "feast", the banquet table "The food" waits for us to excavate, to explore, to innovate. We want to survive, to develop, can not see the big electric dealers eat meat, we can only drink rice soup. Without the pomp of the big electric dealers, we also have our unique, play our characteristics and advantages, we can also enjoy the "feast"!

Above is my own to the local Internet development mode of discussion a little humble opinion, improper place, please criticize correct. Content Source: Zibo Real Estate Information network http://www.fff01.com/portal.php?mod=view&aid=2430. All rights reserved, reprint please specify the website name and domain name, infringement must investigate.