O2O model is quietly changing the traditional Chinese business order

Although the group has entered a long winter, does not affect the entire Internet and investment sector of the O2O mode of concern and sought after. Group buying continues to be popular, allowing more eyes to re-examine online and offline role conversion, traditional business civilization and http://www.aliyun.com/zixun/aggregation/9897.html "> Internet business logic role positioning."

In the O2O field, there is no shortage of successful companies in China. such as online travel giant Ctrip, art dragon, Life Class Website public comments, fairs, 58 with the city, jewelry e-commerce diamond birds, Kelan, real estate giants with the home network, housing and other proof of online and offline combination can generate huge commercial energy, and the Internet brand is gradually shaped large, Under the line many shops have played "the public comment net special merchant", "the SouFun Shop" explained that the Internet brand is extending under the line, especially the O2O business model domain is more obvious.

Managing Genius Gome founder Huang Guangyu said the core competitive advantage of traditional business is location. Traditional commerce revolves around site selection, especially the Gold Commercial Street area is the merchant battleground. So often see a McDonald's place next to KFC, there must be a gome not far from the near Su Ning, even old to Uniqlo gold lot coveted three points for the traditional business, location means everything. Moreover, each city's Gold business district is a lack of resources, so become a gold shop to become a snatch war and guard war.

For traditional businesses, passenger traffic is a business guarantee. For the location is not good shop, out of the "wine is also afraid of deep alley" logic, need to use all the tricks to attract passengers. However, the rise of the O2O model is slowly eliminating traditional business ethics and regional interface. The flat characteristics of the Internet and the 0 conversion cost make all businesses in the Internet equal and the same starting line. Through the Internet, as offline business entities, whether it is the Golden circle or compared to remote neighborhoods, we get client rates and opportunities are equal. Moreover, for the remote areas of business, due to rental factors, can be discounted, buy, coupons and other ways through the Internet channels to attract more customers to the offline. The third party purchase survey results show that most of the current group buying mainly belong to the new open or not the core lot of merchants, group buying core is the price, the core business district shops in the price of a greater disadvantage.

The scale of China's Internet users is growing, the Chinese people get the main way from the past media, television, radio, magazines, etc. slowly into the Internet or for mobile phone to represent the wireless internet. Access to information methods and channels to determine user consumption habits and consumption direction, and O2O mode is becoming an important part of this force. In the United States, online retail and offline ratio 2003–4 VS% 92, estimated that the proportion of our country will be lower. How to enlarge and strengthen the line ratio, the rapid development of the consumer is a factor, but as a service-oriented society, the business gap is exactly the O2O mode to fill.

O2O is not a new concept, but because of group buying and wireless internet waiting for new technology to let big business slowly release, the internet flattened to change the past geographical constraints. The wireless internet pulls time and space closer anytime, anywhere. Perhaps, as long as the start of group buying, China's O2O commercial sector can be born at least 100 listed companies.

With the spirit of the Internet and the concept of user experience to feed the traditional services and business, I believe that China's future services promising.