o2o+ social Media Marketing to see C&a's latest marketing strategy

O2O (Online to Offline) is, no doubt, one of the hottest models of the moment. The core lies in the line of customers to the line down to the consumption of O2O mode, with line online under the organic combination, accurate positioning of users, marketing effects can be monitored and so on, so the profit model is clear, many investors unanimously optimistic. At present, the domestic online tourism market hot, to a large extent, because the O2O mode of rooting and germination, another in the hotel industry, education and life-related areas, O2O model also has a good application.

Generally speaking, the merchant uses the discount preferential, the integral feedback and so on the way which the online customer takes to the offline consumption. Today, we introduce the fast fashion brand C&a in Brazil's social media marketing strategy-in the hanger on the real-time display of a certain clothing on Facebook, look forward to the entrepreneurs and marketing talent to inspire.

C&a's way of doing this: in its name "Fashion like" on the page, carefully display a variety of items of the picture, Facebook users can see the likes of a single product when the click of a button, and this data can be displayed in real time in c& A clothes hanger on display in a physical store gives clear guidance to customers at the store, letting them know which items are more expensive on Facebook.

Some people doubt the feasibility of this approach, because fashion is difficult to rely on other people's preferences to decide, and can not rule out the C&a in order to clear inventory or push new products to manipulate "like" data, but anyway, this is a new attempt.

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Website: www.cea.com.br

Contact: blogvista@trip.com.br

This article is from bukop.com (author: Fan Tong)