O2O the road from line to line

For the older generation, the Internet seems to have little value, they always think that online things are boring people play, in fact they think that is understandable, after all, they are not like our generation such outstanding network, I think, they must not understand Google, Facebook, Groupon, LinkedIn and so on these digital heroes stories.

But why do they still have this impression? Perhaps because they feel that the internet is an invisible thing, they do not know how to use a screen with a keyboard and a mouse to build a Web site has practical significance. Perhaps 5 years ago they were right, because at that time the network is more a information center, we are struggling to find a better business model, the real world lack of direct impact.

This view of the first decade of the 21st century is now completely outdated. The virtual economy on the Internet is more active than in the past, and business drives the Internet business model from line to line, more emphasis on integration with the real world.

Yes, we can not say that the network has no effect on reality, but should be wary of how the network will affect the reality. TechCrunch introduces several applications and websites that are closely linked to the real world to see how they are implemented from the line into the line.

Uber, Beck's cab.

Uber is an open taxi network and a taxi network based on mobile applications.

Uber uses GPS locations to match passengers with private cars registered on the Uber network, so that passengers can summon the nearest taxi in the shortest possible time through this application. It saves passengers ' time and saves taxi drivers ' time, 50% cheaper than average taxis, and even cheaper. And the deal doesn't have to be done by itself.

Imagine this scene, you stand on the roadside anxiously, because you have an emergency to the other side of the city, so you take out your phone to open Uber, find the nearest taxi to you, and then less than a few minutes a taxi came roaring, you immediately sit up, completely relaxed, because you have free time.

Uber reality? It has developed rapidly and has its own taxi network in several major cities in the United States, including Los Angeles, New York, Boston, Chicago, Seattle and Washington.

J hilburn/trunk Club, the outlet model of clothes

The J Hilburn and Trunk Club two are all tailored to men's online custom clothing.

J Hilburn is an online mall, if you are in the J Hilburn up and down orders, J Hilburn will send some with a ruler direct sales staff to measure your body size, and give you the fabric and design suggestions. A lot of people think this is quite convenient, because a lot of people custom-made clothes, those stores did not send people to measure the size of the user, so naturally can not make a good personal clothes. And the price of custom-made clothes on J Hilburn is half of the traditional price. Low prices and attentive service have made J Hilburn a good sales performance last year, selling 60,000 of clothes a year. And let it have a lot of repeat customers.

The Trunk Club model is more interesting, when you register a member on a website and answer a related question, just call or email it to order, tell it what you want, and then you'll get a big box of clothes and then connect Skype to the camera and put it in the Trunk Club. Please come over to the fitting expert to see, and give advice, if you do not like, you can send back, leaving their favorite paragraph color, and then just have to pay this part of the clothes left the money. Although the Trunk Club approach is a coincidence of male shopping psychology, after all, many men in fact do not have the patience to go shopping, a rare occasion to buy clothes will buy more than a few (so the next time you can drag the shopping longer), and Trunk Club practice can let its customers do not have to choose, After all, he has said that when registering members of the website, there are experts to give customers advice, so that customers can choose their favorite clothes according to the opinion.

I think a lot of people in the heart will still feel, custom-made clothes, or door-to-door good. But after looking at the two stores, do you still believe that the Internet store can not help you tailor tailored clothes? They also save time and energy.

Getaround, car rental service based on application

Getaround is a car rental service that allows users to rent a car for one hours, a day, or one weeks just by using a mobile phone. And Getaround's cars are unused, so Getanroud is also known as Peer-to-peer car rental services.

To this end, Getaround offers car insurance, 24-hour on-call service and a Getaround car kit, IPhone apps, and web apps to ensure the quality of the service. Its car kit with IPhone apps allows users to start a car without a spoon.

Getaround has grown rapidly, with only 1600 cars registered last week, the number of cars owned by Zipcar, the boss of the car rental industry, 20%.

Jetsetter, more personalized and cheaper personal travel

If you do not participate in tour tours, difficult in advance route planning, more difficult to book hotels, after all, to a strange place to stay for some time, how can everything be clear?

Jetsetter's travel products already contain tourist routes and bookings for local hotels, and so on, and if you buy a jetsetter service, you don't have to worry about booking hotels. Jetsetter will put these packaged travel plans to the members in seconds to kill, of course, since the second kill each tour service only exists for 3-5 days.

Jetsetter also offers personalized travel services by employing 200 experts to plan your trip and to help you set up all the hotels.

Airbnb, let's rent your room.

Airbnb allows your home space to be used effectively, and users can provide space for their home to live in for a while. This allows users to earn a little money, and for tourists to save the cost of tourism, in fact, travel among the most expensive accommodation should be the fixed cost.

Airbnb solves the lessor cannot find the tenant, the tenant cannot find the lessor the difficulty, lets both sides have an unimpeded information expression as well as the trade channel. In the Airbnb platform, the lessor and the tenant have obtained the interest which they hoped, is the altogether wins. Because of this advantage, AIRBNB developed rapidly, in 2010 its growth rate of 800%, the current company valuation of 1 billion U.S. dollars.

Zaarly, personal service intermediary

Zaarly is an app that supports the IPhone and Facebook. It's more verbose to explain what it does.

Remember my favorite animated star Cowboy (Cowboy Bebop), there is a profession called bounty hunter. These bounty hunters will be able to receive a certain commission after they have done so through a number of task posting columns. Zaarly feels like a bounty hunter in the world's mission announcements column.

This is because, generally speaking, businesses offer services voluntarily, waiting for customers to come, while in the zaarly is the reverse, by the customer to provide demand, and then wait for the people who provide services to the door.

Using Zaarly is simple. First, users release their needs through zaarly, and then wait for the merchant or person who satisfies your needs to bid and choose the one that is most appropriate. The above procedure is anonymous. The fair is automatically completed in the application.

Because Zaarly will directly show your location. So, if someone bids 10 dollars for a zaarly to bring a cup of coffee to another block, it's not a strange thing. After all, this is the user's demand.

So, Zaarly is actually a personal service intermediary, you put forward the demand, others/business to meet your needs.

Summary

These services have surpassed the online world and solved difficulties for the real world. They are not just a trading platform, an advertising platform, they are surly service. They directly contact customers to meet the needs of users.

Are they still empty?

What role does the Web play here? I think the network more reflect the original intention of the network, breaking the information gap, so that different regions, different needs of people in the equal exchange of information to be satisfied.