O2O to profit will push the model

Beijing Business News (reporter Shaolanji) Li Ning borrow Force http://www.aliyun.com/zixun/aggregation/7113.html "> every customer sincerity tasted the sweetness, but the peer-gram but to this respectful distance." The Electric trader platform pursues the profit, does not want it as the drain of the stock, the future will explore the O2O mode of the line linkage.

"E-commerce 618.html" > in charge, said that the pricing strategy of the product is, whether new or inventory, online pricing is higher than the line. The company said yesterday to the Beijing business newspaper reporter, the current companies in the implementation of the electric business strategy is that the line of all products priced below the line 5%-10%, "online and offline is facing different consumer behavior of consumers, provide different services, so pricing is different."

However, different prices under line is just a transition. Mr. Liu Xiang, Director of public relations, said that the company will explore the future of the line on the list, offline physical store delivery of the O2O mode, then, the product price will return to reunification. Liu Xiang said that the online channels of the new, differentiated products and over season products, mainly to push the new product and promote brand image.