O2O: Where is the electrical business logistics and where is it now?

How does Chang-e come to the room? Is Su Ning rocket brother delivers fast because rabbit have relatives? The mushroom on the last side is cold, are you swollen? "On micro-blog on the" Rocket Brother "Rabbit to help the story of the fire, the discussion area, about # Suning rockets, the topic, attracted 180,000 people discussion, nearly 10 million people reading. All this stems from the recent Suning logistics played a combination of boxing, rocket Brother Rabbit sister represents the "fast" logistics, is becoming a synonym for Su ning.

Logistics fast, the most afraid to take a typical case to replace the general case to cheat.

http://www.aliyun.com/zixun/aggregation/6298.html "> Internet development today, claiming that they are the fastest logistics, no, to use the facts to speak-you say your logistics fast, but if only a small part of fast, Most of the slow, in fact, is meaningless. Off-season or your order quantity is very small, courier are waiting for delivery, speed to get up, not difficult. But in the face of the big promotion season, a huge amount of orders poured in the face of millions SKU, the national large and small thousands of warehouses between the transfer of goods, but also to ensure the speed of logistics, the realization of the investment is the key. And Su Ning in the madness 818 Hundred Days battle, the order rate still can maintain more than 98%.

From the line store perspective to feel the rapid experience of logistics, it is not difficult to understand why so many electric business enterprises, only suning can 36 minutes to complete the delivery of the rocket brother.

Suning is the store directly into the store warehouse, through the user to buy goods and distribution address intelligent matching, priority from the store warehouse directly into the "last kilometer" distribution. After the user orders are generated, Suning will immediately start a large number of data retrieval and smart matching work at the center of the consumer's address, giving priority to the selection of stores in the nearest store, then to the nearby location and then the central warehouse. This logistics source logic not only ensures that the goods always from the nearest place to the user, but also to ensure that as long as the area of any warehouse in the goods, users can buy.

In fact, for consumers, they don't care where the warehouse is, whether they use airplanes or cars, and what they really care about is "when will the goods arrive?" "and" express service can be better? "and Suning line store is not only store warehouse, but also express point, the future with 1600 of the online store full accession, consumers will certainly see more service quality rocket brother, a faster delivery record was born." Because of this, suning transformation has been regarded as the biggest baggage of the offline store, in Suning's O2O strategic layout of the integration of the important role is highlighted. Analysis of the industry, Suning has 1600 stores resources, it is suning in the logistics construction of a unique advantage of--O2O mode advantage will make Suning's logistics and distribution more time-saving and efficient.

In the past, Suning did not know who their consumers are, where. The internet let Su ning understand their own consumers, along with the integration of O2O layout, rocket Brother or short logistics distribution Let this understanding produced a new value.

Mid-Autumn Festival during the "Chang ' e to help do logistics" is the use of logistics this segment can perceive the distance, to the point of the topic of marketing follow the logistics to the line. In the logistics of carrying marketing and services, the original line of the topic of communication and offline topic interaction integration, online on-line, expanding the integration of marketing topics space, the use of store warehouse direct delivery of short logistics, both shorten the customer after shopping waiting time, and targeted delivery of quality services to the most close to the consumer's way, The concept of quality service to become a true sense.

And Suning's every distribution is the extension of logistics services, white gloves inspection, throwing garbage is the first step to enhance the user experience, door-to-door mobile phone stickers, door-to-door installation system, on-site debugging wireless network is also on the road. According to user orders analysis of user needs, distribution can also carry other products to complete two sales, and at the same time to achieve information collection, after-sales service and other functions, so that logistics value-added. Further, if Suning's logistics as a platform, it can also play the role of Third-party logistics ... These have been neglected personalized, fragmented services can be with the rocket Brother Rabbit of the emergence of the collection and satisfaction, and suning according to customer demand and development of service capabilities, but also unlimited expansion. For the O2O strategy into the implementation phase of Su Ning, the Logistics--O2O mode the heaviest one, is open.