O2O will no longer focus on "portals" to spell the user experience and resources

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If the internet is a "world", the mobile internet is more like a "mirror", allowing real-world people and people in the virtual world to quickly fragment interactions through the mirror.

The Internet of the virtual world is noisy a kind of view-"Get the importer to get the world", this kind of thinking is copied to the mobile internet, make the current mobile Internet domain fall into the great "path dependence" noisy, what smartphone is the entrance, the handset operating system is the entrance, the mobile phone browser is the Mobile Input method is the entrance, and even some people claim that "two-dimensional code is the entrance."

When we calm down and look at the Internet and the mobile Internet, it's easy to see the big difference. In the real world, our knowledge learning, knowledge practice and knowledge understanding despite the "paper on the end of the light, know this thing to preach" way, due to distance, time, ability, resources, national boundaries, environmental, physical and other constraints, we individuals or organizations can not exhaust even the real world a special field of knowledge, Therefore, based on the real world to map out an internet virtual world, a good solution to our problems in the real world.

If the internet is a "world", mobile Internet is certainly not a "world", in fact it is more like a "mirror", so that the real world and the virtual world of people (virtual ID) through this "mirror" can quickly fragmented interaction, so that the real world independent existence of individuals through the "mirror" Mapping out the existence of multiple versions of an individual in both worlds. The door, the gateway to the world, seems less important in the "mirror" of mobile internet. So, in a sense, the "world" from the Internet to transplant to the mobile internet, the "mirror" of the entrance theory is a pseudo proposition!

In the mirror, there is no point in talking about the entrance, but the trigger behavior.

Let's do a simple experiment with two completely parallel mirrors and put an apple in it (the reason for using Apple is Steve Jobs, who, in a sense, is the mobile Internet opener, he let us find this "mirror"). "Put the apple in" is a trigger behavior, so how many Apple imaging? I don't know. I was told an answer, if the mirror is a vacuum environment without light scattering, can be countless apples. I was also told that because there is a quantum limit, the mirror will always dissipate energy, when the light because of the dissipation of weak to a single photon, there is no next time, so the number of apples is limited.

"Put the apple in", we do not expand the real world of the independent existence of the apple, also do not care about the mirror in the existence of multiple versions of the apple. We only care about why we do the triggering behavior of "put the apple in" and we start with the trigger.

In the real world, people have six of knowledge (eye knowledge, the ear, the nose, the tongue, the body, the consciousness, is what we often say "see, hear, smell, eat, touch, think," and these are the sources that trigger our human actions. At present, there is an augmented reality (AR) technology, the principle of the original in the real world of a certain time, space is difficult to experience the physical information (visual information, sound, etc.), through the simulation of science and technology, and then superimposed to the real world by the human senses to perceive, so as to achieve beyond the reality of the sensory experience.

Mobile Internet applications based on augmented Reality (AR) technology have begun to bear fruit, with Apple, Google and Microsoft each choosing one of the six knowledge of human beings to build their own future, and believe that the knowledge of these sensory six senses will be the "mirror" of human beings through the mobile Internet. The main trigger for online virtual worlds and offline real-world interactions. As a result, Apple chose the ear (voice), and then launched a voice assistant Siri, Google chose the eye knowledge, so launched the Google glasses;

Therefore, in the new business model of O2O based on mobile internet, at least the "eye-ear-body-meaning" four-knowledge can constitute the future triggering behavior. In these four knowledge, the "eye-ear Body" Three knowledge is mainly offline in the real world of individuals (people or objects) to the online virtual world to initiate the formation of interaction. For example, we recently saw a scene, two foreigners (do not understand each other's mother tongue) wearing Google glasses, the use of speech recognition and visual recognition of the AR technology, incredibly can speak their own mother tongue, while watching the other side of the Google glasses in the translation of the subtitles of the other language to achieve free talk! and "meaning" knowledge, The common scenario now is to set up a schedule reminder on a smartphone to trigger our individual behavior. In the near future, the online virtual world large data will trigger our behavior without knowing the circumstances of the offline individual (person or thing).

This is the future model of O2O, we will not focus on the "entrance" anymore, on the internet, the "center" of the various kingdoms has been formed, the "center" of the mesh world appears, in the mobile internet let us "trigger + fragmentation + Network + to center" of the "mirror" environment, intelligent terminals as an inseparable link in the interaction , O2O Enterprises will be in the Internet virtual world to fight the big data content and social network, in the real world to fight the user experience and resource environment.