O2O with the development of the Internet is the inevitable trend, but also the natural law

O2O with the development of the Internet is the inevitable trend, but also the natural law, the commodity from the line of the regional and the boundary of the transaction evolution to the line without region and borderless transactions to the line and online integration, the experience of the region and the borderless trade, which would be the basis of a commercial model of the Republic, would not be able to subvert the line under the line and could not be annexed online. Business development has been up and down, the era has laid the foundation for the development of the industry, the change will also bring each enterprise end to each other fight, what O2O is, what is important, the times have already been zoned for the O2O region and progress of the node.

Liang Qichao once wrote in his own small courtyard: in the transition era, there must be a revolution. In the past hundred years, the business world to discuss such a word is not too, Offline Revolution is for the online transition, the online revolution is for the O2O transition, since it is a killing thing, it still needs to be taken seriously, O2O at the core point must have four elements, in order to complete the transformation, this not only refers to a certain industry, but the whole industry.

A． Experiential Services

What is called experiential service, experience is divided into: hand, random, casual. One, conveniently, follow the user trajectory, where the user is, the product will appear, the demand is with different scenarios, and different to match, the user needs variability, resulting in O2O products can be covered in any scene, such as the mobile purchase experience in the subway, the mobile purchase experience in the mall, Waiting for the purchase experience during the meal, and so on, conveniently the core is to experience the service of the scene. Second, make decisions at random, the user's decision will be the basis of commercial transactions, rather than the merchant side, the decision to hand over to the user, or not, just the user to decide, the merchant side will be the most free goods from the past itself to the user, the core of the free service is to experience the respect of the individual service. Third, with the nature of interaction, online goods that is content, online goods that is experience, content and experience must be viewed separately, users choose content to experience goods, or select goods to collect content, are a natural transition process, transactions can be online, but also offline, interactive drainage is fundamental, Sharing interaction and convenient information gathering is another interpretation of suspicion and jealousy and laziness and greed in human nature, so the core of it is to experience the service to humanity.

Two． Vitalize Efficiency Improvement

It is vital to choose what kind of entrance in O2O, WiFi is an entrance, micro-letter is an entrance, the production of the transaction is also the entrance, closed-loop is the root of the merchant to choose what kind of entrance will be completed what kind of closed-loop, the entrance is only a point, you need to distinguish why to O2O, different industries have different attention nodes, Generally divided into three kinds: one, pay attention to the marketing level, interest induction above. Second, pay attention to the time level, leading the pattern above. Third, focus on the operational level, the process of shortening above. So from these three ways, with the marketing of favor users to induce users to try, then the user experience feeling to get the identity of the times, the ultimate goal is, through technology and the transformation of O2O tools, enterprise-side processes from supply to inventory to sales are shortened, faster response, contact more, more direct human nature, the future of the business world, Who is quicker to respond, more contacts, more human nature close to, who will be fight in the winner.

Three． Group tendency in associated data

O2O will eventually let the enterprise from the original system stripped out, from the initial combination of capacity demand and product demand into the combination of human needs and data needs, the profit point of the line is to master the user's trajectory and to track the final data through the export of demand products, and offline This mode of operation is blank, Simple online or offline can not meet the needs of users in multiple scenarios multiply, a simple enterprise end is unable to do so many data accumulation, for large data, online platform and offline platform sharing has become a fundamental, industry and industry sharing between the promotion of O2O is fundamental, Just as the school district room data has played a huge role in McDonald's opening position, as the data of public transport determines the rise and fall of housing prices, the O2O of cross-border changes in various sectors of the data across the border, the original commercial form of the existence of the development of a commercial environment, the user's needs from a single scene evolved into a mixed scene, Products from childhood and the United States off the ground, the ultimate goal is to all-inclusive the industrial chain, the data in the group trend will guide the enterprise in the business movement in the continuous transformation to achieve the ultimate goal.

Four． Profit is responsible for the user

O2O is the service, is the efficiency, is the data, also must be the profit, profitability will generate industry prosperity and the stability of the model, users enjoy the convenience at the same time, also need to bear the cost of the platform, O2O not tall products, but the industry with the user trajectory change the starting point, abnormal losses to seize the market, the demand for the preemptive user, will be the O2O of the essence of the greatest harm, normal profit and normal demand, than any big promotion to have more clout, favor users not vindictive behavior, but from the user itself, profit is fundamental, the outbreak is not sudden, in order to demand the purpose of profit O2O is responsible for the user, To pay a person's perspective to experience O2O and feedback is to the enterprise side of the spur, O2O in addition to the line and offline integration, but also the integration and interaction between the enterprise end and the client.

"The historical path is not the sidewalk on the street, it is entirely in the field, sometimes through the dust, sometimes through the mud, sometimes across the swamp, sometimes through the jungle." "O2O is also so, success and failure is sometimes just a line of separation, through the dust, or into the mire, is also a line, O2O doubt and affirmation, will be the industry thinking of the result, no matter what position you are in, the general trend, can only homeopathy."

Wen/oral