O2O's tuyere really came from giants to grassroots entrepreneurs, and they all started O2O gold

O2O's tuyere really came, from the Giants to grassroots entrepreneurs, they have started the O2O gold, which catering take-away O2O competition has been gradually fierce.

On the afternoon of Friday, in 3W Coffee, hosted by I Black Horse, "takeout O2O" special salon, Deputy President of the United States Wang Huiwen, Hungry Mody joint founder Kangjia, Ali's Amoy Point product leader Wang Lei, the founder of the Menchu, four O2O industry "pioneer players", share their views on the o2o of takeout.

In the I black horse to this salon dialogue content on the basis of the arrangement, send generation and optimize.

Wang Huiwen: The time for take-out O2O is ripe

Deputy President of the United States Wang Huiwen that group purchase is one of the forms of O2O, takeout is also a form of O2O, can not take this thing completely fragmented look to stay.

In 2005, there was a website called the fun lot to do a takeout site, and they also did a joint activity with the network. But a few years ago, a lot of home doing business related to the death, of course, there are many reasons for death, there are a number of reasons: not the right time, the wrong approach, the resources are not in place.

With group buys, micro-letters, mobile Internet, round and round, there is growing awareness among consumers and businesses about the need to use the Internet and mobile internet to address their lives. Businesses are increasingly becoming more aware of the use of mobile Internet, so many homes are starting to try again.

Wang Huiwen said that the takeaway industry is big enough, consumers use the frequency is high enough, businesses are also services catering businesses, so with their previous group buying business is a very large complement. The United States has an urgent feeling of this, the actual past these years they do things are very low-key, this is actually a relatively high profile to do (take-away O2O) This matter, the admission time is very short, the opportunity is very big.

Kangjia: Product-driven takeaway O2O

Since 2008, have you been hungry co-founder Kangjia and roommate (now Hungry CEO Zhang Xuhao) in the Dormitory play live (video games), often called takeaway, think that the market is very large, they are investigating a bit ready to do takeout. By March 2011, when they graduated from the Jinsha River of venture capital, 2013 hungry has completed the Sequoia led the C round (25 million U.S. dollars) financing.

In fact, what I did when I was hungry was to provide Internet service or IT service to the service merchant. Kangjia that they were more fortunate to tread on the point of the industry outburst, at its core:

1th, what we do must really be able to help them make money and raise their profit level;

2nd, the site is nothing more than help merchants to obtain users, the core is to help him obtain users in the radius of his community, if not within the radius of his community in fact, these users are not valid for him, even if attracted to these users are difficult to stay.

Hungry? Focus on the restaurant's O2O business-restaurant backstage Napos, they give the restaurant service is mainly through this thing to achieve, simple, easy to use.

Three directions for the development of its products (future):

1. Social reviews are some of the things called UGC-grading restaurants.

2. Data analysis, in the first edition of the Napos should still very rough, just a try, the restaurant distribution is hungry? The distribution of vegetables, and then surprised to find that some restaurant owners used very slip, and sometimes some of the combination of new dishes, through these help him to get new markets, develop new needs, very interesting.

3. Restaurant clients will also bring some new opportunities to solve some problems that could not be solved before. Now about 100,000 per day, at peak time can reach 20,000 per hour, generally speaking this time is the weather, the climate is very bad time.

Wang Lei: Just do what you are good at--platform

Amoy Point product leader Wang Lei said, Ali attaches great importance to catering O2O, the future hope that it can be made and Taobao, the same as the cat. The direction has been very clear-do mobile catering life service platform.

In Wang Lei's view, both the consumer and the merchant are very clear about what they want:

Consumers want information, a lot of companies in doing this thing, the public comments, Baidu Map, the map of gold, the other to solve what to eat, where to eat, after eating there is no discount, the United States are best at doing this thing.

Merchant that head is very simple, he only cares about you can bring me how many increment of singular, the merchant only concerned you can bring me how many orders this matter.

The only thing to do is to do good things, the rest to the good people do. Ali is good at things, is to build a market, and then solve the payment, solve the logistics, the takeaway is actually like this whole process, we only see the takeaway is because the Amoy point has not yet all the business spread out, they are smoothing ideas, currently in Hangzhou, Shenzhen to do a la carte trial operation.

Menchu: The opportunity and challenge of the take-away O2O

Takeaway O2O is the field of foreign sales of grass-roots start-up companies, the early stage of selling information outside the main, recently due to the arrival of O2O, in the guarantee of survival and at the same time to seek transformation. Its founder Menchu that doing O2O needs to consider the following conditions:

1. Business related to lbs position;

2. Just need, if not so necessary you do it is very difficult;

3. High frequency;

4. This industry has to make money, if this industry to meet the end of nothing to make money.

First of all, the takeaway is obviously satisfied with the first three requirements, it is a very strong position relationship, basically is just needed, for people who need to use is very high. Finally, we are wondering whether we can make money in this matter. Takeaway O2O the industry can receive 5% of the amount of money it receives today. Of course, there is another category to do more hard and heavy, for businesses to do logistics services, can receive orders of about 15% of the money

Of course there are a lot of challenges to doing takeaway O2O:

With the traffic and interaction with the merchant, these become more and more easy with the popularization of the mobile Internet.

Service quality, food taste, food safety and other issues, as a takeaway O2O enterprises are to be considered.

Customer complaint handling, responsibility definition, settlement, product development, promotion, etc., these are the problems that must be solved if you intervene in the O2O.

Finally, or back to the face of profit thinking, a business can not profit is no more than two aspects: income, cost.

Especially today, O2O tide is coming, the big guy in this industry came in. In this case, we also need to make some strategic changes. Although we are small companies, start-up companies, but we think there may be some way to survive in the cracks to do something different.